Our Services

Media relations is a facet of public relations. It’s the strategic management of communication between a company and the media to expand awareness. The goal of media relations is to generate editorial placements, which we achieve by leveraging our relationships with the media and our industry knowledge.

A press placement (or media placement or press hit) is a story that has been published on an editorial platform. It can be in a variety of forms, including print, online, podcast, broadcast, or on social media.

Due to the nature of public relations and editorial, we don’t promise results. That said, we only represent brands we believe are media-worthy.

We measure our success by the number of media placements that we are able to generate over a specific time period. As placements can ebb and flow over the course of the year because of fit, timing, and the media’s lead times, it’s best to evaluate performance cumulatively over a 12-month period.

Public relations is an awareness driver, not a sales driver. We consider press placements that drive sales or new client inquiries as icing on the cake!

It depends on many factors. We spend the first month of every new engagement focused on building a strong foundation, which means (depending on the amount of time that we are contracted to work for you) that pitching in earnest does not begin until month two. From there, the speed in which we are able to secure placements is completely dependent on fit, timing, and the media’s lead times.

Your participation is critical for our success. During our foundational building month, we’ll need you for a kick off call, to approve the strategic plan and press materials, and to supply us with assets and photography. After that, you can expect to participate in interviews, provide us with information on new products or projects, join us on planning calls, and, on occasion, to field specific questions from the media. 

While we believe that there is never a wrong time to start PR, it’s important to have specific components in place prior to engaging with us. Jump to the next answer! 

At a minimum, we’ll need high res images of you and your products or services, products to sample to the media (and a process for ordering them), any established marketing materials, and your time. 

We don’t see our client partners as competitors. It’s our job to lean into your positioning and goals in order to achieve success for you. Our clients delight in the collective nature of our client roster and are eager to, on occasion, participate in collaborative events and activities that benefit them individually and collectively.

We don’t. If you are on the hunt for another type of service partner, we would be happy to make recommendations.