We’re Hiring: PR Assistant

ACPR is hiring! We’re seeking a savvy professional to join our Fort Collins team as a Public Relations Assistant. This position will report directly to the Founder & Principal. Applicants must have a bachelor’s degree in journalism, communications or another relevant area with both internship and work experience. Ideal candidates will have a solid understanding of public relations (with an emphasis in media relations), vast knowledge of media outlets, proven track record of success in their career, and a basic understanding of how to market beauty, home and lifestyle brands.

This is a full time position with an annual salary of $30K with benefits including: paid time off, paid company holidays, holiday bonus, 50% health, dental and vision insurance, mobile phone stipend, fitness stipend, annual enrichment trip and conference, regular team building activities, and employee meals.

Job responsibilities include, but are not limited to:

Administrative:
+ Support Founder & Principal with day-to-day requests
+ Achieve monthly objectives set by Founder & Principal
+ Update and maintain all company lists: media tracking, press coverage, monthly pitches, monthly focuses, etc.
+ Compile and submit daily press hit sweeps
+ Manage the ACPR blog: What We’re Reading, 20 Questions With, regular posts, etc.
+ Management of magazine subscriptions
+ Writing projects

Client Relations:
+ Develop strong relationships with clients
+ Act as backup to Junior Publicist as point-of-contact for clients
+ Attend in-person meetings with clients when appropriate

Media Relations:
+ Develop strong relationships with media
+ Identify, pitch and follow up with media
+ Create and distribute high impact and creative media email blasts
+ Rapid Response daily pitching
+ Identify and pitch feature story opportunities
+ Secure press hits: long lead, short lead, broadcast, awards, etc.
+ Assist in the creation of press materials (fact sheets, bios, press releases, media alerts, pitch letters, etc.)
+ Schedule media visits and appointments
+ Fulfillment of client product mailings
+ Management of editorial calendars and awards
+ Identify other client exposure opportunities: sponsored posts, gifting, trade shows, events, etc.
+ Attend in-person meetings with media when appropriate

Social Media:
+ Management of ACPR social media channels
+ Strategically write and schedule social media content calendars on a monthly basis
+ Upload client press hits to Facebook

Basic job requirements:
+ Bachelor’s degree in journalism, communications or a related area
+ Prior PR internship and work experience
+ Be committed to building a fat rolodex of contacts
+ Demonstrate knowledge of how to land press hits, and maybe even have a few existing hits to share
+ Be an excellent communicator—verbal, written and beyond—with a strong understanding of both the AP and creative writing styles
+ Be a strategic thinker with endless amounts of creativity
+ Be a self starter and multi-tasking master that’s highly organized, have the initiative to start and maintain projects, and be willing to go above and beyond the job description
+ Be a pop culture junkie and know what’s hot in the press and to consumers
+ Be passionate about the beauty, home and lifestyle categories
+ Proficient in Microsoft Office programs, Cision, InDesign and WordPress

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All qualified candidates should send their resumes and 2-3 sentences explaining why they want to
work at ACPR to hello@allysonconklinpr.com. No phone calls, please.

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