Founder & Principal
Allyson’s career began in New York City with an internship in the fashion department of Footwear News. It was there that she caught the attention of human resources, who, mid-internship, uprooted her, and promptly planted her in the advertising department at W magazine, where she assisted two busy sales directors. But after a short time, Allyson realized that publishing didn’t make her heart sing. She would always have a deep love for the glossies, but she dreamed of an opportunity that would satisfy her high Influence and Steadiness personality (you could say she’s a fan of personality tests). This is when public relations made its grand entrance. Allyson landed a once in a lifetime opportunity in the PR department at Shiseido Cosmetics, and was hooked, both on beauty and on PR. While she later decided to call it quits with the Big Apple to pursue an opportunity out west, she wasn’t about to leave PR behind. Her next role, in Park City, Utah, was heading the PR for a luxury lifestyle developer, Talisker. The snowfall total her first winter there was more than 400 inches. Allyson and her notoriously impractical shoes made it through three. After following her heart to Colorado in late 2010, and listening to the encouragement of an interior designer who urged her to start her own agency, she founded ACPR. She has been lucky enough to share her story with Forbes, Inc., Glitter Guide, and Career Contessa, was a speaker at the 2015 PRSSA Regional Conference, and is a founding member of the PR Couture Council. Allyson is an alumnus of Colorado State University’s Apparel and Merchandising program. She lives just three miles from ACPR’s headquarters with her husband, Michael, and three dogs, Whitney, Macon, and Amos.
Caitlin joins ACPR from The Lone Star State, a graduate of the Public Relations, Advertising and Applied Communications program at The University of Texas at Austin. But Caitlin didn’t always have PR in her scope. Like many, she started out as a journalism student. Luckily for the world (especially Allyson), she quickly realized that PR would be a better route for combining her interest in business with her inherent creativity. You could say that Caitlin isn’t one to stay idle. In addition to classwork, she led the marketing for her sorority and managed to land PR internships at Giant Noise, POM PR, and ZINK Collective, experiences that would wholly prepare her for life after college. She also freelanced with local jewelry brand The Jewelry Project, created by wellness thought leader Elizabeth Irvine, assisting in their marketing efforts, and spent a semester studying abroad in London. She recalls one of her favorite moments as working backstage at Dallas Fashion Week, where she had the chance to meet LeeAnne Locken (she’s a huge Bravo TV fan). After graduation, Caitlin set her sights on moving to New York City to work in PR, but a spontaneous road trip to Colorado and serendipitous interview with Allyson changed the course of her career trajectory, and just two weeks later she found herself packing up for Fort Collins. Since her start at ACPR, she’s secured press hits in The Washington Post, Well+Good, Glam, The Zoe Report, and many others. When she’s not working, you can find her baking, sweating it at out the barre, heading up the Fort Collins chapter of Gals That Brunch, planning her next trip abroad, or binge-watching her favorite British period pieces with her dog, Greta.
Erin comes to ACPR from the Mitten Shaped State, a graduate of Michigan State University’s Advertising Management and Public Relations program. She knew early on (like back in high school) that she wanted to work in PR. You see, communication has been her “thing” for as long as she can remember. Whether it was writing (creative writing is her jam) or speaking, she loved doing it. Like many a PR girl in the making, Erin kept herself busy throughout college. She acted as both Social Media and Greek Week Chairs for her sorority. Her efforts resulted in an enhanced public appearance through meticulously crafted messaging, and her tireless efforts helped her sorority achieve one of the largest weeks of fundraising in history. But that’s not all. Erin also held multiple internships throughout her schooling, starting with The State News, where she focused on marketing. She went on to land a coveted internship with Chicago based Ripple Public Relations, where she spent her last semester learning the ins and outs of promoting local brands in the non-endemic category. Oh and she spent a semester abroad where she experienced six European countries (did we mention she lived in Tokyo during high school?). After graduating, Erin searched high and low for the perfect boutique agency, and lucky for Allyson, found it in ACPR. Since starting, she’s landed press hits in Rue, Seventeen, Elle Decor online, and Refinery29. Outside of work, she dabbles in makeup artistry, blazes a new trail every weekend hiking Horsetooth Rock, unwinds with true crime TV shows (for real), is known for her mad chops in the kitchen, and is currently enjoying all the snuggles from her new rescue dog, Wrigley.