Allyson’s career began in New York City with an internship in the fashion department of Footwear News. It was there that she caught the attention of human resources, who, mid-internship, uprooted her, and promptly planted her in the advertising department at W magazine, where she assisted two busy sales directors. But after a short time, Allyson realized that publishing didn’t make her heart sing. She would always have a deep love for the glossies, but she dreamed of an opportunity that would satisfy her high Influence and Steadiness personality (you could say she’s a fan of personality tests). This is when public relations made its grand entrance. Allyson landed a coveted opportunity in the PR department at Shiseido Cosmetics, and was hooked, both on beauty and on PR. While she later decided to call it quits with the Big Apple to pursue an opportunity out west, she wasn’t about to leave PR behind. Her next role, in Park City, Utah, was heading the PR for a luxury lifestyle developer, Talisker. The snowfall total her first winter there was more than 400 inches, and Allyson and her notoriously impractical shoes made it through three. After following her heart to Colorado in late 2010, and listening to the encouragement of an interior designer who urged her to start her own agency, she founded ACPR. She has been lucky enough to share her story with Forbes, Inc., Glitter Guide, and Career Contessa, was a speaker at the 2015 PRSSA Regional Conference, is a founding member of the PR Couture Council, and a member of the Female Founder Collective. Allyson is an alumnus of Colorado State University’s Apparel and Merchandising program. She lives just three miles from ACPR’s headquarters with her husband, Michael, and three dogs, Whitney, Macon, and Amos. Allyson is a Capricorn, her spirit animal is a raven, and she is 50/50 blend of Enneagram Types 1 and 3, The Reformer and The Achiever.
Caitlin joined ACPR from The Lone Star State in the Summer of 2017. A graduate of the Public Relations, Advertising and Applied Communications program at The University of Texas at Austin, Caitlin didn’t always have PR in her scope. Like many, she started out as a journalism student. Luckily for the world (especially Allyson), she quickly realized that PR would be a better route for combining her interest in business with her inherent creativity. You could say that Caitlin isn’t one to stay idle. In addition to classwork, she led the marketing for her sorority and managed to land PR internships at Giant Noise, POM PR, and ZINK Collective, experiences that would wholly prepare her for life after college. She also freelanced with local jewelry brand The Jewelry Project, created by wellness thought leader Elizabeth Irvine, assisting in their marketing efforts, and spent a semester studying abroad in London. She recalls one of her favorite moments as working backstage at Dallas Fashion Week, where she had the chance to meet LeeAnne Locken (she’s a huge Bravo TV fan). After graduation, Caitlin set her sights on moving to New York City to work in PR, but a spontaneous road trip to Colorado and serendipitous interview with Allyson changed the course of her career trajectory, and just two weeks later she found herself packing up for Fort Collins. Since her start at ACPR, she’s secured press hits in Good Housekeeping, House Beautiful, The Washington Post, Well+Good, Glam, The Zoe Report, and many others. When she’s not launching new campaigns, working with Allyson on brand strategies, and leading the PR team to achieve the next great press hit, you can find her baking, sweating it at out the barre, heading up the Fort Collins chapter of Gals That Brunch, planning her next trip abroad, or binge-watching her favorite British period pieces with her dog, Greta. Caitlin is a Capricorn, her spirit animal is a fox, and she is an Enneagram Type 1, The Reformer.
A native of the Prairie State, Sarah joined ACPR in the Winter of 2019. A graduate of Illinois State University, Sarah holds a BS in Social Work and a Masters in Social Work from Dominican University in River Forest, Illinois. It’s safe to say that Sarah’s career started off with a bang, as she landed a once in a lifetime role with Obama for America in Chicago. Her role encompassed building and developing field plans that included voter outreach, communications, press, and community team organizing for the western United States. Yes, she did it all, and the kitchen sink. And for a truly worthy cause, if you ask us. As the campaign grew into other states, she was called to the state of Colorado, where she developed and grew the ground campaign in Southern Colorado. The rest is history, as we all know that the 2012 reelection campaign for President Obama was a success. Once the campaign was complete, Sarah decided not to return to the Midwest, as Colorado felt like home. Faced with a big career decision, Sarah took a leap into corporate America at a nationally recognized Fortune 35 company. For six years, Sarah specialized in recruiting, developing, training, and growing small business opportunities in the states of Colorado, Wyoming, and New Mexico. At ACPR, Sarah is responsible for identifying brand partnerships and building longterm client relationships, working hand-in-hand with Allyson to grow the agency in an intentional and intuitive way. She’s also ACPR’s resident Shop Girl, managing the Eat Sleep Pitch Repeat brand. Outside of work, Sarah enjoys cooking (Asian cuisine is her current muse), camping (yes, camping), Yin yoga, and spending as much time with her six year old, Hunter, and Bentley, their Labradoodle puppy, as she can fit in. Sarah is a Scorpio, her spirit animal is currently undetermined, and she is an Enneagram Type 3, The Achiever.
A Big Sky native, Courtney is the newest addition to ACPR, joining in the Fall of 2019. She is a graduate of the Communications program, with a double minor in Hispanic Studies and Marketing from Pacific Lutheran University in Tacoma, Washington. Like many before her (including those within the walls of ACPR), Courtney started out in the journalism program. Not long into her classes, she came to the realization that it lacked the spark she was looking for in a career. Committed to staying busy (and not one to back down from a challenge), she kept an action-packed schedule throughout school, balancing a full course load with extracurricular activities. These included acting student editor for the newspaper, student manager and social media manager for the university’s bookstore, and co-hosting a weekly radio show. But that’s not all. While in school, she lived and studied abroad in Brazil and Spain (she’s fluent in two Latin languages). After graduation Courtney had Colorado (and ACPR) in her sights, which she pursued with a passion. Thankfully, the Universe aligned, as it always does, and soon after she found herself both in Fort Collins and at ACPR. When she’s not sharing the latest and greatest with editors, running the ACPR social media channels and blog, or managing the ACPR Influencer Program, she can be found in downward dog, trying on a new pair of shoes at a local boutique (#shopsmall), re-watching Friends for the thousandth time, or testing out her latest kitchen gadget. Courtney is a Scorpio, her spirit animal is a dolphin, and she is an Enneagram Type 3, The Achiever.
Valerie joined ACPR in the Fall of 2019 and is the New York City arm of the company. A graduate of Felician University with a BA in Communications, Valerie started her career working for a local Rutherford daily newspaper where she wrote lifestyle stories–and the obituaries–for two years before making her way to book publishing. After three years, she pivoted again and, this time, landed in beauty PR. She’s stayed put ever since, bringing almost a decade’s worth of beauty PR experience with her to ACPR. Valerie’s love of beauty and media started at the age of 11 when she got her first subscriptions to YM (#RIP) and Seventeen, and she still delights in receiving her stack of subscriptions every month. Throughout her career, Valerie has worked with a variety of beauty brands spanning the mass market, luxury, and indie categories under multiple notable agencies including PR Consulting, Siren PR, and CLY Communication. It’s safe to say that focusing on beauty has not only made her super savvy, but has also birthed a slight skincare obsession (her current nightly routine is at 14 steps). Since her start at ACPR, she’s secured press hits in NEWBEAUTY online, COVETEUR, and The Zoe Report. When she hustling to a deskside appointment, submitting for beauty awards, and pitching the latest launch, you can find her at Orangetheory Fitness, continuing her quest to fully KonMari her home, testing the latest facial peel, or watching her guilty pleasure shows on Bravo. Valerie is a Leo, her spirit animal is the leopard, and she is an Enneagram Type 2, The Helper.