Allyson’s career began in New York City with an internship in the fashion department of Footwear News. It was there that she caught the attention of human resources, who, mid-internship, uprooted her, and promptly planted her in the advertising department at W magazine, where she assisted two busy sales directors. But after a short time, Allyson realized that publishing didn’t make her heart sing. She would always have a deep love for the glossies, but she dreamed of an opportunity that would satisfy her high Influence and Steadiness personality (you could say she’s a fan of personality tests). This is when public relations made its grand entrance. Allyson landed a coveted opportunity in the PR department at Shiseido Cosmetics, and was hooked, both on beauty and on PR. While she later decided to call it quits with the Big Apple to pursue an opportunity out west, she wasn’t about to leave PR behind. Her next role, in Park City, Utah, was heading the PR for a luxury lifestyle developer, Talisker. The snowfall total her first winter there was more than 400 inches, and Allyson and her notoriously impractical shoes made it through three. After following her heart to Colorado in late 2010, and listening to the encouragement of an interior designer who urged her to start her own agency, she founded ACPR. She has been lucky enough to share her story with Forbes, Inc., Glitter Guide, and Career Contessa, was a speaker at the 2015 PRSSA Regional Conference, is a founding member of the PR Couture Council, and a member of the Female Founder Collective. Allyson is an alumnus of Colorado State University’s Apparel and Merchandising program. She lives just three miles from ACPR’s headquarters with her husband, Michael, and three dogs, Whitney, Macon, and Amos. Allyson is a Capricorn, her spirit animal is a raven, and she is 50/50 blend of Enneagram Types 1 and 3, The Reformer and The Achiever.
Caitlin joins ACPR from The Lone Star State, a graduate of the Public Relations, Advertising and Applied Communications program at The University of Texas at Austin. But Caitlin didn’t always have PR in her scope. Like many, she started out as a journalism student. Luckily for the world (especially Allyson), she quickly realized that PR would be a better route for combining her interest in business with her inherent creativity. You could say that Caitlin isn’t one to stay idle. In addition to classwork, she led the marketing for her sorority and managed to land PR internships at Giant Noise, POM PR, and ZINK Collective, experiences that would wholly prepare her for life after college. She also freelanced with local jewelry brand The Jewelry Project, created by wellness thought leader Elizabeth Irvine, assisting in their marketing efforts, and spent a semester studying abroad in London. She recalls one of her favorite moments as working backstage at Dallas Fashion Week, where she had the chance to meet LeeAnne Locken (she’s a huge Bravo TV fan). After graduation, Caitlin set her sights on moving to New York City to work in PR, but a spontaneous road trip to Colorado and serendipitous interview with Allyson changed the course of her career trajectory, and just two weeks later she found herself packing up for Fort Collins. Since her start at ACPR, she’s secured press hits in The Washington Post, Well+Good, Glam, The Zoe Report, and many others. When she’s not working, you can find her baking, sweating it at out the barre, heading up the Fort Collins chapter of Gals That Brunch, planning her next trip abroad, or binge-watching her favorite British period pieces with her dog, Greta. Caitlin is a Capricorn, her spirit animal is a fox, and she is an Enneagram Type 1, The Reformer.
Ashley is the newest addition to the ACPR team, coming from the Evergreen State, a graduate of the Communications and Advertising Management program at Portland State University. Although she began her freshman year in the Marketing program at Iowa State University, once Ashley discovered that PR would satisfy her need for strategy and creativity, she made the switch (both her major and later, to Oregon to finish her classwork). Once a bonafide PR student, she sought out every opportunity to learn about PR and grow the skills that it would take to work in the industry after graduation. And when we say every opportunity, we mean it. In addition to a full course load, Ashley participated in PR Couture’s PRISM program and Parson’s Fashion Industry Essentials classes, held the position of copywriter for the Iowa State Daily, worked on the public relations team for Trend Magazine, wrote for The Budget Babe, and landed public relations internships with Des Moines Social Club, Scandal Co-Active, and New Era Communications. See what we mean? After graduating, Ashley found herself in tech and entertainment PR. While PR was her true passion, the industries she represented didn’t set her soul on fire. So she kept her eyes peeled for her dream job. She envisioned it an agency that allowed her to channel her creative energy while working with brands that she was truly passionate about (like, ahem, beauty, home, and lifestyle brands). Luckily for Ashley, after keeping tabs on ACPR’s Instagram for over a year and an out of the blue DM from Allyson (plus a few phone calls to follow), she found her dream job at ACPR. Ashley has landed press hits Harper’s Bazaar online, The Daily Beast, POPSUGAR, and Yoga Journal online. When she’s not at her laptop, you can find her at spin class, planted in front of her TV for a binge of her favorite reality shows, or curling up with a good book, a hot cup coffee, and her French Bulldog mix, Pippa. Ashley is a Gemini, her spirit animal is a dolphin, and she is an Enneagram Type 2, The Helper.
Erin comes to ACPR from the Mitten Shaped State, a graduate of Michigan State University’s Advertising Management and Public Relations program. She knew early on (like back in high school) that she wanted to work in PR. You see, communication has been her “thing” for as long as she can remember. Whether it was writing (creative writing is her jam) or speaking, she loved doing it. Like many a PR girl in the making, Erin kept herself busy throughout college. She acted as both Social Media and Greek Week Chairs for her sorority. Her efforts resulted in an enhanced public appearance through meticulously crafted messaging, and her tireless efforts helped her sorority achieve one of the largest weeks of fundraising in history. But that’s not all. Erin also held multiple internships throughout her schooling, starting with The State News, where she focused on marketing. She went on to land a coveted internship with Chicago based Ripple Public Relations, where she spent her last semester learning the ins and outs of promoting local brands in the non-endemic category. Oh and she spent a semester abroad where she experienced six European countries (did we mention she lived in Tokyo during high school?). After graduating, Erin searched high and low for the perfect boutique agency, and lucky for Allyson, found it in ACPR. Since starting, she’s landed press hits in Rue, Seventeen, Elle Decor online, and Refinery29. Outside of work, she dabbles in makeup artistry, blazes a new trail every weekend hiking Horsetooth Rock, unwinds with true crime TV shows (for real), and is currently enjoying all the snuggles from her new rescue dog, Wrigley. Erin is an Aquarian, her spirit animal is a giraffe, and she is an Enneagram Type 2, The Helper.
Sarah is a recent addition to the ACPR team, a native of The Prairie State and graduate of Illinois State University, where she gained her BS in Social Work, then her Masters in Social Work at Dominican University, in River Forest, Illinois. It’s safe to say that Sarah’s career started off with a bang, as she landed a once in a lifetime role with Obama for America in Chicago. Her role encompassed building and developing field plans that included voter outreach, communications, press, and community team organizing for the western United States. Yes, she did it all, and the kitchen sink. And for a truly worthy cause, if you ask us. As the campaign grew into other states, she was called to the state of Colorado, where she developed and grew the ground campaign in Southern Colorado. The rest is history, as we all know that the 2012 reelection campaign for President Obama was a success. Once the campaign was complete, Sarah decided not to return to the Midwest, as Colorado was home. Faced with a big career decision, Sarah took a leap into corporate America at a nationally recognized Fortune 35 company. For the last six years, Sarah has specialized in recruiting, developing, training, and growing small business opportunities in the states of Colorado, Wyoming, and New Mexico. At ACPR, Sarah is responsible for identifying brand partnerships and building longterm client relationships, working hand-in-hand with Allyson to grow the agency in an intentional and intuitive way. Beyond work, Sarah enjoys cooking (Asian cuisine is her current muse), camping (yes, camping), Yin yoga, and spending as much time with her six year old, Hunter, and Bentley, their Labradoodle puppy, as she can fit in. Sarah is a Scorpio, her spirit animal is currently undetermined, and she is an Enneagram Type 3, The Achiever.