February 25, 2020
How to Trust Your Gut
When you work in PR, trust is essential. Trust in colleagues, editors, clients, the universe, and most importantly, yourself. But what happens when that trust is compromised (like an editor having unrealistic demands)? It might cause you to become angry or confused, which can lead to an impulsive response that doesn’t truly reflect your feelings. Instead of panicking, follow these four simple steps that will help you recognize your thoughts and go with your gut. Trust us (get it?).
Step 1: Take a deep breath. What’s your gut’s initial reaction? Make note of any feelings you have, so you can revisit these thoughts later on.
Step 2: Gather all the facts you can about the situation. Is there some context that you’re not aware of? It could dramatically shift your feelings if you don’t know and understand the whole situation.
Step 3: I know trusting yourself is all about, well, yourself, but I’m a big believer in asking others for advice. Whether it’s your S.O. or business partner, make sure they’re level headed and can understand the situation easily.
Step 4: Reflect on the first three steps, and then go back to step 1 again. Have your feelings changed? If they have or if they haven’t, it’s time to take action–with confidence. Trust yourself!
Caitlin Topham is ACPR’s Junior Publicist and resident tea snob. Her go-to is Harney & Sons Paris, but she is always game for trying something new and exotic.