October 14, 2020
How a PR & Social Associate Plans For Social Week
Social media is an ever-changing enigma. We don’t completely understand the algorithms (looking at you, Instagram) and sometimes we have to Google the latest meme trends. But it’s not impossible and I’ve found that even just a little strategic planning and organization can change your social media game. When it comes to planning for social content, these are the three pillars that I carry with me from week to week.
Schedule Your Content
This might sound obvious, but build a physical social plan. Lay out each week, or month if you need to cover more ground, with your core content. I’m talking posts, stories, videos, Live events, all of it. Building your content ahead of time will help deflate last minute stress and organize your key messaging and essentially your ‘why’ behind your platform.
Allow Room for Flexibility
So you’ve created a plan but suddenly it’s National Lipstick Day (easily a top three ACPR holiday), and you need a post but it’s not in the plan! Guess what, that’s perfectly okay. When you’re scheduling content, leave room for last minute add-ons and spontaneous events. When it comes to social media you simply can’t control what’s trending. If your schedule truly doesn’t allow for unwarranted trends, then plan in unfocused scrolling time. Use this time to save posts that catch your eye, share timely yet relevant content on your stories, or take stock of what is trending and bookmark it for later.
Align Your Content
Pro tip: you will save yourself infinite time by working smarter not harder. If you are managing multiple platforms, align your posts! There a multitude of ways to creatively communicate the same message or theme on different platforms. If you have a blog, create a Reel that compliments your post! Not only will this resonate with your audience but it will help elevate your brand.
It’s so easy to feel overwhelmed by the revolving door that is social media! Take the time to be strategic about how you invest your energy. Even just a small amount of planning can help to structure your platform and shape your brand voice.
Courtney Miranda is the PR & Social Associate for ACPR. When she’s not updating our weekly social calendar, you can find her strolling through the aisles of Home Goods for pantry organization ideas.