February 28, 2020
Create & Cultivate LA Recap: The Ever-Evolving Business of Beauty, Health, and Wellness
Sometimes it feels like a challenge to stay on my feet in an industry that moves at breakneck speed. At the Business of Beauty, Health, and Wellness panel at Create & Cultivate in LA, leaders of the industry discussed the rapid pace of the beauty world and how to keep up. So if you have your heart set on working in the beauty industry, these are the four things you need to know.
1. You will not evolve from within your comfort zone. Growth is achieved when you challenge the status quo and push your boundaries. Whether it’s creating content or thinking outside the box when searching for new clients.
2. Follow your gut. We talk about trust every day at ACPR. And guess what? It’s vital to your career. Trust yourself, trust the process, trust your path.
3. Sometimes you lose, but that’s how you learn. The industry isn’t always forgiving, but taking a risk might the opportunity you’ve been waiting for.
4. Last but not least, embrace your uniqueness. Your energy, your presence, your ideas—you are different than the person sitting next to you. Lean into that difference, find innovation in your individuality, you just might find your superpower.
Courtney Miranda is ACPR’s PR Assistant and lover of shoes. Her first word, her first love, and her forever best friend, one pair is never enough. Currently she owns, more than twenty pairs and counting.