February 26, 2020
Create & Cultivate LA Recap: How Softer Approach Can Actually Have a Powerful Impact
I don’t know about you, but when someone calls me “soft,” it’s normally not a compliment. But why is that? At the Soft is Strong panel at Create & Cultivate in LA, a group of empowering women from all different backgrounds delved deep into the subject and explained why being “soft” isn’t a weakness at all. See my key takeaways below!
First of all, softness requires way more strength. When in a tough situation at work, like having to let an employee go or ask for a raise, it’s often easier to be emotionless. And while it may seem better for you, it’s not very nice for the person on the receiving end. If you opt to take a softer approach, the end result will be way more rewarding.
1. Lean into yourself and own your identity. This is essential to creating trust and connecting with colleagues and clients, and even comes in handy at networking events.
2. Kindness that we share comes back to us. It’s called karma people, and it’s real! Remind yourself everyday to show the kindness you would want shown to you to everyone you meet.
3. Studies show that if you, as an employer, are kind and make employee wellbeing a priority, you will be more respected as a leader and likely to succeed. This might look like an annual company retreat or something as simple as saying “thank you” more often.
4. By being soft and listening, you are able communicate and disagree with others, but still feel good when the conversation is over. Conflict is inevitable in the workplace, so being able to walk away from a meeting without any tension is priceless.
5. Lastly, soft = feminine energy. As in collaborative, empathetic, supportive, helpful, devoted—who doesn’t want all those traits in their team members? I know I do.
Caitlin Topham is ACPR’s Junior Publicist and has managed to make a hobby out of buying coats. From vintage treasures to trendy finds, her love knows no bounds (her closet may have other thoughts).