We’re Hiring: PR Coordinator or PR Assistant

ACPR is hiring! We’re seeking a savvy professional to join our Fort Collins, Colorado team as either a Public Relations Coordinator or Public Relations Assistant.

Screen Shot 2017-05-19 at 9.37.15 AMThis position will report directly to the Founder & Principal, and will act as her right hand and trusted go-to. Applicants must have a bachelor’s degree in journalism, communications or another relevant area. PR Coordinator applicants must have a minimum of 2 years of post-graduate public relations experience, either at an agency or in-house. PR Assistant applicants must have both internship and work experience. Ideal candidates will have a solid understanding of public relations (with an emphasis in media relations), a handful of media contacts (and a commitment to growing their editor relationships), proven track record of assisting in press hits, and a basic understanding of how to market beauty, home and lifestyle brands.

This is a full time, salaried position that includes benefits including: paid time off, paid company holidays, holiday bonus, 50% health, dental and vision insurance, mobile phone stipend, fitness stipend, annual enrichment trip and conference, regular team building activities, and employee meals.

Job responsibilities include, but are not limited to:

Administrative:
• Support Founder & Principal with day-to-day requests
• Achieve monthly objectives set by Founder & Principal
• Update and maintain all company lists: media tracking, press coverage, monthly pitches, monthly focuses, etc.
• Contribute to the ACPR blog
• Other writing projects as assigned
• Assist Founder & Principal with monthly status reports
• Assist in managing company interns
• Suggest and participate in activities to grow company exposure
• Identify new business opportunities

Client Relations:
• Develop strong relationships with clients
• Act as backup to Founder & Principal as point-of-contact for clients
• Attend in-person meetings with clients when appropriate

Media Relations:
• Develop strong relationships with media
• Assist in the creation of PR Plans
• Identify, pitch and follow up with media
• Create and distribute high impact and creative media email blasts
• Secure press hits: long lead, short lead, broadcast, awards, etc.
• Write press materials (fact sheets, bios, press releases, media alerts, pitch letters, etc.)
• Schedule media visits and appointments
• Fulfillment of client product mailings
• Identify other client exposure opportunities: sponsored posts, gifting, trade shows, events, etc.
• Attend in-person meetings with media when appropriate

Basic job requirements:
• Bachelor’s degree in journalism, communications or a related area
• PR Coordinator applicants require 2 years of post-graduate public relations experience, either at an agency or in-house setting
• PR Assistant applicants require prior internship and work experience
• Have existing media contacts, and a commitment to building a fat rolodex of contacts
• Demonstrate knowledge of how to land press hits, and maybe even have a few existing hits to share
• Be an excellent communicator—verbal, written and beyond—with a strong understanding of both the AP and creative writing styles
• Be a strategic thinker with endless amounts of creativity
• Be a self starter and multi-tasking master that’s highly organized, have the initiative to start and maintain projects, and be willing to go above and beyond the job description
• Be a pop culture junkie and know what’s hot in the press and to consumers
• Be passionate about the beauty, home and lifestyle categories
• Proficient in Microsoft Office programs, Cision, InDesign and WordPress

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All qualified candidates should email their resumes and a short description explaining why they want to work for ACPR directly to Allyson Conklin. This position is open to local candidates only. No phone calls, please.

Photo courtesy of @allysonconklinpr

20 Questions With: Crosby Noricks

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Crosby Noricks is the 37 year old founder and editorial director of PR Couture, author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, digital strategist for lifestyle brands, and business coach for freelance communication professionals and boutique agency owners. The San Diego based “West Coast ‘It’ Girl of Fashion PR,” according to YSF Magazine, is an alumni of Pitzer College (B.A Media Studies, Gender and Feminist Studies) and San Diego State University (M.A Mass Communication), and has been lucky enough to work in communications since the start of her career (how many of us can actually say that?). After gaining years of hands-on experience at notable agencies, with a focus on content strategy and social media, she really made her mark on the world by founding PR Couture in 2006. Considered the ultimate digital lifestyle and fashion PR guide, Crosby has worked tirelessly to be an approachable resource for communicators and brands to learn, thrive, and grow. And boy has she done just that (trust us, we’re speaking from personal experience!). Crosby is focused, super savvy, knowledgable beyond measure, crafty, and somehow finds a new way of inspiring us. And if that isn’t enough, Crosby is mom to an adorable almost one year old named Cashel (let’s talk about multi-tasking and being quick on your feet, both key for working in PR). From sharing her first job out of college and the best piece of advice she’s ever received to to her favorite magazine (we couldn’t help ourselves), we’ve charged Crosby with 20 of our favorite questions.

1. What was your first job out of college?
Buyer at The Buffalo Exchange in Hollywood – I made just over minimum wage but learned a ton about labels.

2. When you were in college, what did you think you’d be doing today?
I left college wanting to do wardrobe and interior set design for film or TV. This whole world of online business and social media didn’t even exist yet – I had no idea what was coming!

3. What’s the best piece of career advice you’ve ever received?
Just because you see an opportunity or a problem, doesn’t mean you need to be the person to build a business for it or solve said problem. As a person who naturally wants to optimize everything and help everyone, this was sobering, but extremely valuable advice. Close second: “It’s all well and good to be helpful, but you also need to make money.”

4. Can you recall the moment you felt like you hit a groove in your career?
There are small moments when I realize I know a lot more than I think I do, or that something that would have made me nervous in the past is now no big deal. And I’ve gotten faster at putting out quality work. But I have very high expectations for myself, so I’m not sure I’ll ever feel like I’m grooving, but that sounds really nice.

5. What’s the first thing you do when you get to the office every morning?
My office is a little room off our garage, so after doing a precarious balancing act of carrying my laptop, coffee and water to my desk, I put on a playlist. Usually it’s the weekly recommendation from Spotify – it’s creepy how well that algorithm knows me!

6. What’s one thing you do daily to stay organized?
Put meetings and events on every possible calendar (both physical and digital) and to-do lists. It’s scary how fast the weeks go and I’m still suffering from sleep-deprivation and a bit of mom brain.

7. How do you sign off emails?
I’m trying to avoid the signoff and just have my fancy signature take its place, but I do often default to “Best” or more familiarly, “xo.”

8. What’s the one character trait that’s vital for success in what you do?
Self-trust.

9. Can you share a career goal for 2017?
Launching our inaugural industry award program, The Bespoke Communication Awards, was a big one, as is teaching a revamped version of our signature entry-level course, PRISM, which launches in a few weeks. But honestly, as a new mom and the primary earner, I’m just trying to make it through feeling the best I can.

10. What’s your favorite magazine?
Probably Lula. I have a bunch of copies but I haven’t read them yet because each issue just affects me so deeply – it’s like a fairy tale world I desperately want to live in – or an episode of Parenthood like am I ready for all these feelings, all this beauty?

11. Do you have a can’t-live-without beauty product?
Amarte BB Crème, I love you.

12. What’s your go-to cocktail?
Whiskey Ginger. Man I miss whiskey.

13. Do you have a wardrobe staple?
High-waisted black skinny jeans, extra stretchy.

14. Do you have a spirit animal?
I’ve been told it’s a hummingbird.

15. Do you collect anything?
Cheesy airport magnets when I travel – from Rome to Poulbo, WA – this is part of my away-from-home ritual.

16. How do you stay healthy?
I’m dealing with one of those post-partum bodies that just doesn’t want to shift back into her old pants, so right now it’s a pretty strict Keto or low-carb situation, plus a mix of pilates, TRX, kettlebell and HIIT 3x a week and walking with the stroller. It’s hard. I miss fruit. But most days I can convince myself I miss my closet more.

17. What’s the best hashtag of all time?
#humblebrag makes me laugh every time.

18. What’s your decorating style?
Bohexico – give me bright colors, textiles and coconut shell painted mermaids, all the way.

19. What do you eat for breakfast most days?
Coffee with a scoop of butter, coconut oil and almond milk, plus a dash of cinnamon

20. Why do you love working in PR?
I really love playing with language and capturing a feeling or idea into concrete words. I love to work with clients on messaging, positioning and overall brand identity – bringing it all to life so that it flows and pulses with meaning while capturing attention is a fun challenge for me.

Chea’s Tips On Cultivating a Relationship With A Mentor

It often seems like we’re constantly in a state of being “over”—overbooked, over scheduled, and over saturated. As we juggle that fine line between life and work, it can be very easy to overlook an important aspect when it comes to personal and professional growth: The relationships we have with our mentors.

IMG_0771alabaster10Looking back at my career, I’m happy to report that I’ve had some amazing mentors. How do you think strategically rather than simply reacting? What’s the best way to prioritize your day? What’s the most effective communication style for group projects? How does one be direct without hurting feelings? These are a few learnings that I have taken away from the relationships with my mentors, helping to mold and shape me to the person, and employee, that I am today.

If you already have a mentor, go you! If you don’t, start thinking about adding one to your life. They’re an invaluable, lifetime asset to your life. Then, cultivate that relationship with them, starting with my four tips.

Make meetings a priority.
The goal is to continue to grow your relationship with your mentor. As you plan your social calendar, make sure that meeting your mentor is a priority. Try to meet once a quarter but to really get things moving in a direction, aim for meeting your mentor every other month.

It’s a two way street.
You may have a number of hurdles or challenges that you’d like to chat about. Prioritize those thoughts but also make sure your mentor is also able to participate on the other side of the problem solving coin because let’s be honest, you’re a great resource too! Naturally, your mentor relationship will seamlessly become a friendship so make sure that you’re also lending support.

Gather together.
People inspire people. Consider hosting a gathering where you invite your friends, mentor’s friends and so on. One of my mentors will sometimes have informal “idea” parties over brunch. Her thought process is that she knows so many inspiring women in the design and communications industries, so why not get them all together to see what topics and ideas could present themselves?

Keep it up.
A mentor is a lifelong friend. You’ll be surprised to see how your relationship may change over time but that bond is sacred. #friendshipgoals

So regardless of what industry you’re in, where you are professionally, and here’s the key, how busy you are, a mentor’s influence will only help you flourish.

Chea roundYou got this,
Chea

Photo courtesy of Ashley Kidder

What We’re Reading – Week of April 24, 2017

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1o Successful Women Recall Their Early Career Mistakes on MyDomaine

The 60 Richest, Most Successful Self-Made Women in America on Forbes

How Highly Successful Women Make The Most of Friday on The Everygirl

5 Outfit Combos Successful Women Swear By on Who What Wear

12 Instagrammers Who will Inspire You to Get Outdoors on Brit + Co

BONUS!!!

9 Anxiety-Reducing Habits That Every Grownass Woman Should Know on Romper

Tools Every PR Pro Should Use (and LOVE)

The public relations world is ever-changing; especially since technology has become such a large factor of the industry. This means PR professionals need to stay current on the newest tools and programs intended for this realm. As a soon-to-be graduate, I have been learning everything I can about the inner-workings of the PR world to help prepare for my post-graduation career. And I have five that I think are must-know, must-have, and must-love tools.

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Hootsuite
Managing several different social media account can be overwhelming at times. That’s where Hootsuite comes in. It’s like magic! PR pros can plan out social media posts for one day, two weeks, or even three months in advance and BOOM! Hootsuite posts your content for the days you’ve scheduled it.

Cision
Cision is the tool that all PR pros rely on. And it has quickly become one of my favorite tools! I use Cision to research media outlets and locate editor contact information. Pulling a list is simple and it also gives me the opportunity to brush up on my knowledge of media, as well as the editors who write for each outlet.

HARO
How wonderful would it be if reporters reached out to PR professionals for help with stories? Help A Reporter Out does just that! Simply create an account and start receiving daily emails from reporters needing expert opinions, quotes, and products to promote.

Power Editor
Sometimes reaching a specific audience on Facebook can be tough. Not with Power Editor! As a paid advertising software for Facebook, it allows pages to target specific audiences for a small fee. And it provides analytics for click rates, number of impressions, and audience diversity.

PR Blogs
Part of my daily routine is to catch up on the latest PR world news. PR Couture and PR Daily are two of my favorites. They’re fun to read and I can guarantee that you’ll learn something with every read. I’ve found them to be critical for staying current with trends and best practices.

Emma roundEnjoy!
Emma

Photo courtesy of Ashley Kidder

20 Questions With: Ashlee Piper

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Ashlee Piper is the 35 year old eco-lifestyle journalist, blogger, television personality and creative copywriter. The Chicago based girlboss is an alumni of Brown University (B.A. Gender Studies/Religious Studies) and University of Oxford UK (MSW/MSc Evidence-Based Social Intervention) who kicked off her career in the political sector, working as a strategist and cabinet-level advisor to high-profile politicians (think Mitt Romney and Deval Patrick) and with governmental organizations like the U.S. Department of Housing and Urban Development and the U.S. Department of Health and Human Services (think universal healthcare, child welfare and public housing). But when the call to serve the Earth in a bigger way became too loud to ignore, she shifted gears, and in a big ole way. Since then she’s been a champion of the eco-friendly movement, dedicating her talents, time, knowledge and words (her insight has appeared in many of our favorite outlets, like Thoughtfully Magazine, Apartment Therapy and Refinery29) to human and animal rights, and the environment. And for that we couldn’t admire her more. Ashlee is totally impassioned about everything she does, clever as hell (follow her on social and you’ll see what we mean), unafraid, and has a drive that we strive to achieve everyday. Plus she’s a dogmom (hi, Banjo!), vegan, and has pledged to not buy anything new (unless it’s secondhand) in 2017. From sharing the best career advice she’s received and how she stays organized to what she collects, we’ve charged Ashlee with 20 of our favorite questions. 

1. What was your first job out of college?
After grad school, I returned to the U.S. and set my sights on moving to Boston. I booked a flight and spent a week job hunting there. Thinking I’d be a social worker, someone at a non-profit took me to a hearing at the State House and I was like “holy crap, this is where stuff happens.” So, I went to Kinko’s, made 200 copies of my resume, and personally delivered them to every office in the Massachusetts State House. By miracle, moxie, or some combination thereof, I got a gig as the youngest fiscal policy advisor to the Governor, who at the time was Mitt Romney. It was probably the best, most fun (amazing people), and educative gig I’ve ever had.

2. When you were in college, what did you think you’d be doing today?
I wanted to be a public service attorney working with victims of domestic violence. The prospect of law school debt and my abysmal performance on the LSAT had me thinking otherwise, and I found social work as an avenue to help vulnerable populations.

3. What’s the best piece of career advice you’ve ever received?
I received two awesome nuggets:

One was from my first ever adult-job boss, who continues to be a mentor today, who told me that if I can find fulfillment in my work and make my boss’ life easier, I can ascend the ranks and be successful anywhere. It’s true, and I often find when I work with younger folks entering the workforce, they sometimes struggle with thinking big and tackling the innovation that fulfills them with doing the minutiae that makes their higher-ups’ lives better. When you learn to balance both, your work satisfaction and performance are basically in the bag.

The second piece was from a former Commissioner of the Massachusetts Agency for the Blind. He was unfairly ousted during a political change-of-guard, was a visually-impaired elderly veteran, and was one of the coolest and kindest dudes I’d ever met. At his retirement party, he told us all that he plans to still wake and dress for the day at the same time he does now, because the key to work and life happiness is “keeping busy.” He said, “I’m not going to become some old man frittering away my time,” and that really stuck with me.

4. Can you recall the moment you felt like you hit a groove in your career?
When I was working for the Governor, at age 24, I created a program from scratch that provided career and life supports to youth aging-out of the juvenile justice system, which was kind of unprecedented for my role at the time. I got the chance to present it to the Governor and Lt. Governor, and I was beyond scared shitless/ The presentation and idea were so well-received, that they both committed $300K in state funding to pilot. The program still exists today and serves thousands of youth each year. Even though I’ve changed directions in my career, I went back to Massachusetts recently and met some of the kids (who are now adults) who went through the program a few years ago, and to see the positive impact it had on their lives, made me remember to never stop pushing my comfort zone, because making a difference makes me feel like I’m hitting my stride.

Also, I was recognized in Dallas one day at Whole Foods. The cashier said, “I saw you on TV and now I only buy cruelty-free beauty products,” and I, 1) wished I had worn makeup that quick trip to the store, and 2) was like Bless Up because it felt amazing to know the stuff I do reaches people and changes the way they think about animals and the environment.

5. What’s the first thing you do when you get to the office every morning?
I have a Panda Planner that I’m obsessed with (seriously, everyone needs one right now). So, after I say hello to my coworkers, I sip my iced coffee (that I bring from home in my jar), write out what I’m grateful for, and make a list of things to tackle for the day.

6. What’s one thing you do daily to stay organized?
The Planner helps a bunch. I also try to plan the logistics of the next day as much as possible the night before so I can be flexible without feeling crazy. Before I go to bed, I pack my lunch and lay out my clothes for the following day. It’s totally nerdy, but not being a morning person has shown me that if I don’t plan in the evening, I will basically be a hot mess by the time morning comes.

7. How do you sign off emails?
Depends on who they’re for, but either “xo,” “all best,” “rock on,” or “many thanks.” Nerd alert.

8. What’s the one character trait that’s vital for success in what you do?
Perseverance / Persistence. Now that I do journalism and television, I pitch all of my own stuff (which you know as a PR extraordinaire is a full-time job and so so so tough). You have to have confidence and a strong message, but the key element to success with that is just keeping at it. I like to tell myself that success is inevitable if I just keep going. And, generally, in my experience, I’ve found it’s right when I’m about to give up and I push a little harder, that stuff breaks through.

9. Can you share a career goal for 2017?
I have so many. I’d like to do more national television segments. I’d also like to get my book on stylish, sustainable living published and out into the world. I’m also exploring a run for public office, so I’m attending lots of trainings and conferences to network and research that.

10. What’s your favorite magazine?
I really like magazines, and I love writing for them, but oddly, I have zero subscriptions because I’m trying to cut down on paper and trash that I make. That said, I will always happily hunker down with a copy of DwellReal SimpleMother Jones, VegNews, Vegan Lifestyle Magazine, and Noveaux (the latter two are German ethical lifestyle mags that are so so so beautiful).

11. Do you have a can’t-live-without beauty product?
Dry shampoo (probably every woman’s answer?), jojoba oil, lip balm, red lipstick, and perfume (right now, I’m loving Twinkle Apothecary’s Duchess Fragrance).

12. What’s your go-to cocktail?
I’m embarrassingly Texas-trashy (my hometown is Dallas, TX) when it comes to alcohol. I adore (like, really ADORE) cheap flavored vodkas like cake batter and whipped cream (yes, the bottles that are dusty on the bottom shelf at the liquor store…). I get the most ridiculous flavor a bar has with soda water and a lime. If I know I’ll get side-eye for that selection, I’ll go with a Moscow Mule or red wine. No shame in my game, though.

13. Do you have a wardrobe staple?
I have four things I always seem to reach for: My old Levi’s jean jacket, my vegan leather moto jacket, skinny jeans, and a black blazer. I own other clothes, of course, but every outfit seems to feature one of these at any given time.

 14. Do you have a spirit animal?
It depends on my mood. My shelter dog, Banjo, is my soul mate, so if I was a mythical Game of Thrones-style cool witch, she’d be it (and she looks like a little blonde fox, which ups the cool factor). If I’m feeling like throwing shade, Rep. Maxine Waters is my choice. And if I’m generally crushing life and feeling myself, I definitely relate to a honey badger.

15. Do you collect anything?
Just memories. 🙂

16. How do you stay healthy?
I feel my most electric when I eat a nutritious (whole foods, plant-based, no oil or sugar) diet, drink loads of water, rest when I need to rest, do some walking and yoga, hang only with inspiring, kind peeps, and listen to lots of Chaka Khan. Much as I love late nights dancing in dimly-lit clubs, swilling flavored vodka and sodas, chain smoking, and eating late-night nachos, none of those behaviors ever made me glow or feel on top of my game. Such is the folly of life, eh?

17. What’s the best hashtag of all time?
These days, it’s #resist.

18. What’s your decorating style?
Minimalist, second-hand, Scandinavian (as in, I surround myself with things that bring me joy, are beautiful, and have a purpose – everything else is clutter to me).

19. What do you eat for breakfast most days?
Smoothie with greens, a frozen banana, almond milk, frozen pineapple, probiotics, Sea Buckthorn oil, and ground flaxseed. Or Ezekiel bread with avocado, Bragg’s Aminos, onion powder, and Texas Pete hot sauce (I love that shit).

20. Do you have any secret talents?
I consider myself (and have reports to corroborate) an excellent karaoke partner. I’m also double-jointed, which is probably more grotesque than cool.