Create & Cultivate LA Recap: The Ever-Evolving Business of Beauty, Health, and Wellness
Sometimes it feels like a challenge to stay on my feet in an industry that moves at breakneck speed. At the Business of Beauty, Health, and Wellness panel at Create & Cultivate in LA, leaders of the industry discussed the rapid pace of the beauty world and how to keep up. So if you have your heart set on working in the beauty industry, these are the four things you need to know.
1. You will not evolve from within your comfort zone. Growth is achieved when you challenge the status quo and push your boundaries. Whether it’s creating content or thinking outside the box when searching for new clients.
2. Follow your gut. We talk about trust every day at ACPR. And guess what? It’s vital to your career. Trust yourself, trust the process, trust your path.
3. Sometimes you lose, but that’s how you learn. The industry isn’t always forgiving, but taking a risk might the opportunity you’ve been waiting for.
4. Last but not least, embrace your uniqueness. Your energy, your presence, your ideas—you are different than the person sitting next to you. Lean into that difference, find innovation in your individuality, you just might find your superpower.
Courtney Miranda is ACPR’s PR Assistant and lover of shoes. Her first word, her first love, and her forever best friend, one pair is never enough. Currently she owns, more than twenty pairs and counting.
Create & Cultivate LA Recap: How Softer Approach Can Actually Have a Powerful Impact
I don’t know about you, but when someone calls me “soft,” it’s normally not a compliment. But why is that? At the Soft is Strong panel at Create & Cultivate in LA, a group of empowering women from all different backgrounds delved deep into the subject and explained why being “soft” isn’t a weakness at all. See my key takeaways below!
First of all, softness requires way more strength. When in a tough situation at work, like having to let an employee go or ask for a raise, it’s often easier to be emotionless. And while it may seem better for you, it’s not very nice for the person on the receiving end. If you opt to take a softer approach, the end result will be way more rewarding.
1. Lean into yourself and own your identity. This is essential to creating trust and connecting with colleagues and clients, and even comes in handy at networking events.
2. Kindness that we share comes back to us. It’s called karma people, and it’s real! Remind yourself everyday to show the kindness you would want shown to you to everyone you meet.
3. Studies show that if you, as an employer, are kind and make employee wellbeing a priority, you will be more respected as a leader and likely to succeed. This might look like an annual company retreat or something as simple as saying “thank you” more often.
4. By being soft and listening, you are able communicate and disagree with others, but still feel good when the conversation is over. Conflict is inevitable in the workplace, so being able to walk away from a meeting without any tension is priceless.
5. Lastly, soft = feminine energy. As in collaborative, empathetic, supportive, helpful, devoted—who doesn’t want all those traits in their team members? I know I do.
Caitlin Topham is ACPR’s Junior Publicist and has managed to make a hobby out of buying coats. From vintage treasures to trendy finds, her love knows no bounds (her closet may have other thoughts).