There’s a first for everything. You read the title of this post right — we’re excited to welcome four new amazing clients to our roster!
To start off, say hello to Gabrielle Santiago Design! The Los Angeles based design studio was founded in 2015 by Gabrielle Santiago, an interior designer recognized for her expertise in Feng Shui. Her holistic methodology combines practicality, innovation, and personality to help clients manifest the life they want through purposeful yet functional design.
Next up, feast your eyes on Amenda Beauty. Founded by Master Esthetician Sandra Downie Morgan, the handcrafted line of conscious facial and body products is designed for dry skin. Debuting in 2019, all products are formulated with the cleanest of ingredients beloved for their safety, performance, and efficacy – skin nourishment is only the beginning.
Next, get to know Bella Auset! The line of handmade soy candles and body care products offer more than meets the eye. Founded by Tricia Messeroux earlier this year as a way to bring joy and healing to the world, the company’s mission is to evoke a 360-degree experience with unique scents and uplifting phrases that you can feel, smell, and see.
Finally, meet Klei! The line of sustainably-crafted self-care items was founded by fashion industry alum Valerie Smith in 2017. The line encompasses masks, oils, steams, scrubs, and soaks (yes, you’ve seen them on the shelves of your favorite stores) designed to encourage wellbeing through the creation of daily rituals. All products are handcrafted, cruelty-free, water-free, biodegradable, and natural.
The Three Unexpected Lessons I Learned in My First Year as a PR Girl
So, it turns out, when they said, “time flies,” they really meant it. Just one year ago, I entered the ACPR office as a tiny bird with just a little bit of knowledge and a whole lot of passion. And now here I stand, two big and beautiful wings and my ambition has only grown. I could write a book on all of the lessons I’ve learned, but if I had to choose three, then you already know they’ll be pillars.
Trust the process I’d imagine that if you scrolled back through every “Courtney” blog post, you’d fine this phrase repeated indefinitely—there’s a reason for that. Trust is without a doubt, one of the most challenging and unforeseen mountains I have ever attempted to conquer—and I’ve climbed quite a few in my 23 years. It requires letting go of control, having faith that the universe will provide (hint: she always does), and patience. Ugh. Truly the devil’s three. PR is an industry that moves at breakneck speed, we are constantly pivoting, strategizing, and evaluating the media landscape. But this is the tricky part, I can put in everything I have into my work, and I do, but that doesn’t mean it will warrant results. I attribute this to two things: intention and well, PR. We truly can’t control what journalists are printing, and we shouldn’t! That would remove the genuineness of the industry. But more importantly, if you go into anything without the right mindset, without believing that you will achieve success, then you won’t. It’s simple math. My mom would say, “it’s the power of positivity.”
Transitions, transitions, transitions This is a grown-up skill that most grown-ups are still learning and re-learning. Let me explain. Your brain needs breaks. In fact, I’m sure I could conjure up numerous scientific studies backing that up with substantial data. I’m not talking long, luxurious, languid breaks. But moments, five minutes at most, where you switch gears. I physically cross things off my to-do list. It sends a little jolt of dopamine and closes the book on that specific task—like a bad outfit you never want to relive. I’m also a mover. I stand up, I move chairs, I cross and re-cross my legs, you name it. Those physical breaks in between tasks helps me prepare my mind for what comes next so I can devote my full attention. I sound like I’ve really got it down (and sometimes I do), but it’s a learning process. There are certainly still days that I feel as if I’m sprinting all day long— that’s usually when I switch to tea.
Clarity is key Do you remember playing that telephone game as a kid? By the time the word or phrase got to the last person it was always completely warped like a crinkled piece of paper. One of the first things I learned on the job was the absolute necessity to walk away from every conversation with a crystal-clear understanding of my next move. It seems like a very straightforward concept, I know, but misunderstandings happen so easily. The difference between clarity and “I’ll figure it out” can be the sole reason you spend hours (no, seriously) on a misguided task. TBH, I don’t have that kind of time. We hustle at ACPR, we’re quick on our feet, and it’s frustrating to cross something off my list and have to go back and completely scrap draft one. I’m not talking about editing post-feedback, I’m talking about starting a project with a semi-clear understanding and executing it incorrectly. That (and only that) is what leads to unfortunate hours wasted. It’s always okay to ask for clarity. In fact, your supervisor will probably appreciate you ensuring that your clear on the project. You can’t build a desk without all the correct tools, right? Same goes for PR.
I can’t even begin to imagine what lessons await me, so I’ll leave you with this. Whatever unexpected road blocks you stumble upon, I dare you to embrace the challenge. There is something to be learned at every twist and turn. Lead with an open mind and an open heart because you never know what opportunity looks like.
Courtney is ACPR’S PR & Social Associate. She is currently three sweaters deep into the reconstruction of her fall wardrobe and there’s no stopping her now. Can you say sweater weather?
Positive affirmations — you’ve heard all about them. They’re used to retrain your mind by challenging negative or unhelpful thoughts. Studies have shown that using uplifting language can combat stress (yes please!) and boost your overall health. Since we’re always looking for ways to level up at ACPR, we’re going to start incorporating them into our daily routines. If you want join us, we’ve compiled a list of our 10 favorite affirmations for you to try on your own.
1. My potential to succeed is limitless.
2. My imperfections make me unique.
3. I’m allowed to make mistakes, they don’t make up my whole story.
4. I’ll surround myself with positive people who will help bring out the best in me.
5. I approve of myself and love myself deeply.
6. I have the power to create change.
7. I’m free to create the life I desire.
8. No amount of guilt can change the past, and no amount of worrying can change the future.
9. Negative thoughts only have the power I allow them.
10. My life is a gift and I appreciate everything I have.