Allyson Conklin Public Relations (ACPR) is a nine-year-old Fort Collins, Colorado based boutique public relations agency specializing in beauty, home, and lifestyle brands. We’re hustlers, polished communicators, and forward thinkers who live and breathe creativity and strategy. We help indie brands get noticed by the likes of media including Vogue, MyDomaine, Refinery29, Apartment Therapy, Cosmopolitan, and Real Simple. We consider our relationships, with editors, clients, and our own team, our most prized possessions. We’re conscientious, quick on our feet, detail-oriented, and bring our A-game to whatever we’re working on. We’re a small but mighty team of multi-tasking self-starters who thrive in an ultra collaborative (#youcansitwithus), fast paced environment. We like to think we’re pretty lucky, as we love what we do (and do what we love), while representing the brightest brands.
We’re seeking an emerging professional to join our team as a Public Relations Assistant. This position will report directly to the Founder. Applicants must have a bachelor’s degree in journalism, communications, or another relevant area with public relations internship experience, either at an agency or in-house, under their belt. Ideal candidates will have experience with direct to consumer lifestyle brands, a solid understanding of media relations, and be hungry to learn and grow
This is a full time, salaried position that starts at $30K and includes benefits including: paid time off, paid company holidays, holiday bonus, new business bonus, “WFH Wednesdays,” flexible workday start and end times, 50% health, dental, vision, and term life insurance, 401(k), mobile phone stipend, fitness stipend, annual enrichment trip and/or conference, regular team building activities, and employee meals.
Job responsibilities include, but are not limited to:
Administrative: + Support Founder and team with day-to-day requests + Achieve monthly objectives set by Founder + Update and maintain all company lists: media tracking, press coverage, monthly pitches, monthly focuses, etc. + Compile and submit daily press hit sweeps + Management of magazine subscriptions + Contribute to the ACPR Blog + Other writing projects as assigned + Participate in activities to grow company exposure + Assist with ACPR Shop initiatives + Identify new business opportunities
Client Relations: + Develop strong relationships with clients + Act as point-of-contact for clients + Facilitate phone and email interviews with clients + Attend in-person meetings with clients
Media Relations: + Develop strong relationships with media + Assist in the development of PR Plans + Identify, pitch, and follow up with media + Create and distribute high impact and creative media email blasts + Rapid Response daily pitching + Identify and pitch feature story opportunities + Identify and pitch HARO opportunities + Secure press hits: long lead, short lead, broadcast, and awards + Write press materials: fact sheets, bios, press releases, media alerts, pitch letters, etc. + Identify other client exposure opportunities: sponsored posts, gifting, trade shows, and events + Schedule media visits and desksides + Assist in planning press previews and media events + Fulfill client product mailings + Manage of editorial calendars and awards + Attend in-person meetings with media
Basic job requirements: + Bachelor’s degree in journalism, communications, or a related area + Public relations internship experience, either at an agency or in-house setting + Commitment to building relationships, with the team, clients, and editors + Demonstrate knowledge of how to land press hits, and maybe even have a few existing hits to share! + Excellent communicator—verbal, written, and beyond—with a strong understanding of both the AP and creative writing styles + Strategic thinker with endless amounts of creativity + Self-starter and multi-tasking master that’s highly organized, has the initiative to start and maintain projects, and is willing to go above and beyond the job description + Highly coachable, thrives on feedback, and subscribes to the “fail forward” mentality + Pop culture junkie and know what’s hot in the press and to consumers + Passionate about the beauty, home, and lifestyle categories + Champion for indie brands + Proficient in Microsoft Office programs, Cision, InDesign, Canva, and WordPress
All qualified candidates should send their resume and a short description explaining why they want to work at ACPR to: firstname.lastname@example.org. No phone calls, please.
Due to COVID-19, our summer plans have changed a bit—but that’s an average day for the PR girl. Normal or not, our summer essentials always manage to stay the same as the temperatures rise (it’s definitely hot in Colorado). Here are a few things we can’t survive the next three months without.
Ere PerezCacao Lip Color in Play ($26) “Though you might not be able to see it under my mask, I’m very into lipstick this season. My quest for the perfect formula and the ultimate shade of pink grapefruit (AKA: coral with a touch of pink) ended when I discovered this line. You know those lipsticks that dry out your lips? This isn’t one of them. The opaque yet slightly sheer formula means the color payoff is pretty much perfect—and it lasts, too. ” – Allyson
Live Awakepodcast “I’m a huge fangirl of Sarah Blondin—like I love absolutely everything she does. I already infuse her guided meditations once a week into my daily practice (I have to restrain myself as they’re such a treat that I could do them everyday!). But sometimes I need more than my 20 minutes in the morning. Whether listening in the tub, while I’m getting ready for the day, in the car on my way to the office, or as I fall asleep— anytime I need stillness or space, her voice helps guide the way.” – Allyson
Blue SkyWeekly & Monthly Planner ($15) “Ever since I was in high school, I’ve been a loyal Blue Sky fan. Even though I’m no longer in school, I still use it to plan out my errands, hangouts with friends, and work days. I would honestly be lost without it!” – Alexis
Homesick Candlein Long Island ($30) “Before I headed West to Fort Collins, one of my friends gave me a Homesick Candle. Mine is Long Island (obviously), but they have scents for so many different places in the U.S and around the world! It smells amazing, makes a beautiful decoration for my dresser, and always reminds me of home.” – Alexis
Living ProofPHD Conditioner ($28) “I know we all have been struggling with the realities of quarantine hair. My hair is too long, too thick, too everything. The only product I’ve found that keeps it soft and manageable is Living Proof’s PHD conditioner. I really can pair it with any shampoo, but the conditioner does the work for me. It’s amazing beachy scent is perfect for summer. ” – Noelle
aN-hydraPower of Youth Microbiome Mask ($66) “This cleanser is actual magic and it can also function as a mask. It’s powder-based, so once you add water it has this great exfoliating texture. The best part? I’ve been able to see a noticeable difference in my skin. I swear my age spots are disappearing! Plus, the brand was started by a brilliant woman, Susanne Langmuir and they’ve got a great refill program. Each glass bottle lasts 3+ months which has been a godsend during these crazy times.” – Noelle
Leaf PeopleLuminous Face Scrub($30) “Here’s the thing. Allyson has been telling me about this magical exfoliator since last year— and she was so right. I have sensitive skin, and the texture is so unique and spongey that it helps slough of the dead skin without damaging my face. Did I mention that it smells heavenly?” – Courtney
Adidas Ultraboost 20 Shoes ($180) “There are few things in life I truly splurge on and these shoes are one of them. I haven’t had them for long but let me tell you, they’re worth it. I’m a runner, a biker, and an avid gym goer and these are my saving grace. They can take some serious mileage while giving me the very necessary support only a girl’s favorite shoe can.” – Courtney
What are some products you’re using the summer? Share with us in the comments!