When the mountains call, naturally, you answer. From hiking to beautiful Mills Lake and roughing it in the rain (and hail!) to exploring Main Street Estes Park, our annual summer retreat last weekend in Rocky Mountain National Park was a complete and total blast. If you couldn’t make it, we’re sharing the highlights here.
Allyson, Founder and Principal
My favorite moment on the retreat was the hail storm on the hike down from Mills Lake. Stay with me here. It was a beautiful day and up until about 10 minutes before the hail started, we had clear, blue skies. When we realized what we were in for, we made the decision to wait out the storm by crouching under trees. And there we were, hiding out in the pines, doing our best to stay dry, but making the best of it. We watched as people did their best to push on, and there we saw the full range of emotions, including lots of tears! But as I looked around at Caitlin, Sarah, and Elizabeth, hiding in the trees, I felt a tremendous amount of pride. Because we were in that moment as a team, and we would get through it as a team. And we did, even if we were a little wet and muddy.
Caitlin, Junior Publicist
Although it wasn’t that fun in the moment, my favorite part of the retreat was getting caught in a hail storm on the trail. It showed how we can come together as a team, problem solve, and stay positive in challenging situations!
Sarah, Business Manager
The whole weekend was full of wonderful moments! However, since I am a caffeine lover, drinking coffee and tea together in the morning was my favorite. We work in such a fast-paced industry, so it was nice to have quiet time with Mother Nature while enjoying the view of the sun rising over the mountains. I’m so grateful for a weekend with the work family! #GirlGangForever!
Elizabeth, Public Relations Assistant
The best part of our summer retreat was getting to know my new girl gang on a deeper level while we braved the elements together. That being said, the moment that stood out most was definitely cooking dinner in a rain storm. We all huddled around the picnic table, holding up anything we could find, while Sarah grilled up fish for our tacos. In that moment, I felt so happy to be a part of a team that sticks together, even through discomfort. (And the tacos were delicious!)
Where should we go next year? Post your suggestions in the comments!
The Gainesville based design studio was founded in 2008 by Maggie Griffin, an interior designer who’s beloved for her approach to modern Southern living. Driven by the belief that everyone should use their “best stuff everyday,” Maggie Griffin Design interiors are classic, stylish, and comfortable. Hallmarks of Maggie’s design include playful patterns, colorful fabrics, comfortable upholstery, and a pinch of chinoiserie (swoon). From new builds to remodels, Maggie and her team turn houses into homes and dreams into realities in the Southeast and beyond.
You may have seen that we’re hiring for a Junior Publicist, but did you know we’re also hiring for a PR Assistant, too?!
We’re seeking a savvy professional to join our team as a PR Assistant. This position will report directly to the Founder & Principal. Applicants must have a bachelor’s degree in journalism, communications, or another relevant area with public relations internship experience, either at an agency or in-house, under their belt. Ideal candidates will have experience with direct to consumer lifestyle brands, a solid understanding of media relations (and maybe even have a few press hits to share!), know their way around social media like nobody’s business, and be hungry to learn and grow.
This is a full time, salaried position that starts at $30K and includes benefits including: paid time off, paid company holidays, holiday bonus, 50% health, dental, and vision insurance, mobile phone stipend, fitness stipend, annual enrichment trip and/or conference, regular team building activities, and employee meals.
Job responsibilities include, but are not limited to:
Administrative: + Support Founder & Principal and ACPR Team with day-to-day requests + Achieve monthly objectives set by Founder & Principal + Update and maintain all company lists: media tracking, press coverage, monthly pitches, monthly focuses, etc. + Compile and submit daily press hit sweeps + Management of magazine subscriptions + Other writing projects as assigned + Participate in activities to grow company exposure + Support Junior Publicist in fostering relationships with local PRSSA chapters + Assist with ACPR Shop initiatives
Client Relations: + Develop strong relationships with clients + Act as backup to Junior Publicist as point-of-contact for clients + Facilitate phone and email interviews with clients + Attend in-person meetings with clients when appropriate
Media Relations: + Develop strong relationships with media + Identify, pitch, and follow up with media + Create and distribute high impact and creative media email blasts + Rapid Response daily pitching + Identify and pitch feature story opportunities + Identify and pitch HARO opportunities + Develop and manage ACPR’s Influencer Program + Secure press hits: long lead, short lead, broadcast, podcast, and awards + Write press materials: fact sheets, bios, press releases, media alerts, pitch letters, etc. + Identify other client exposure opportunities: sponsored posts, gifting, trade shows, and events + Schedule media visits and desksides + Fulfill client product mailings + Manage editorial calendars and awards + Attend in-person meetings with media when appropriate
Social Media and Blog: + Management of ACPR social channels: Instagram, Facebook, and Pinterest + Strategically write and schedule social content calendars on a weekly basis + Post daily social content + Share client press hits on social channels + Grow ACPR social followers + Moderate ACPR social community + Manage ACPR Blog content calendar + Write individual posts + Manage posts: individual, collective, and series + Edit and schedule all posts + Moderate ACPR Blog community
Basic job requirements: + Bachelor’s degree in journalism, communications, or a related area + Public relations internship experience, either at an agency or in-house setting + Commitment to building relationships, with the ACPR Team, clients, and editors + Demonstrate knowledge of how to land press hits, and maybe even have a few existing hits to share + A media devotee with a rich understanding of print and digital titles, social influencers, and beyond + A solid understanding of the ins and outs of social media + Excellent communicator — verbal, written, and beyond — with a strong understanding of both the AP and creative writing styles + Strategic thinker with endless amounts of creativity + Self-starter and multi-tasking master who’s highly organized, has the initiative to start and maintain projects, and is willing to go above and beyond the job description + Highly coachable, thrives on feedback, and subscribes to the “fail forward” philosophy + Pop culture junkie and knows what’s hot in the press and to consumers + Passionate about the beauty, home, and lifestyle categories + Champion for indie brands + Proficient in Microsoft Office programs, Cision, InDesign, Canva, and WordPress
All qualified candidates should send their resumes and a short description explaining why they want to work at ACPR to: firstname.lastname@example.org.