Social media is an ever-changing enigma. We don’t completely understand the algorithms (looking at you, Instagram) and sometimes we have to Google the latest meme trends. But it’s not impossible and I’ve found that even just a little strategic planning and organization can change your social media game. When it comes to planning for social content, these are the three pillars that I carry with me from week to week.
Schedule Your Content This might sound obvious, but build a physical social plan. Lay out each week, or month if you need to cover more ground, with your core content. I’m talking posts, stories, videos, Live events, all of it. Building your content ahead of time will help deflate last minute stress and organize your key messaging and essentially your ‘why’ behind your platform.
Allow Room for Flexibility So you’ve created a plan but suddenly it’s National Lipstick Day (easily a top three ACPR holiday), and you need a post but it’s not in the plan! Guess what, that’s perfectly okay. When you’re scheduling content, leave room for last minute add-ons and spontaneous events. When it comes to social media you simply can’t control what’s trending. If your schedule truly doesn’t allow for unwarranted trends, then plan in unfocused scrolling time. Use this time to save posts that catch your eye, share timely yet relevant content on your stories, or take stock of what is trending and bookmark it for later.
Align Your Content Pro tip: you will save yourself infinite time by working smarter not harder. If you are managing multiple platforms, align your posts! There a multitude of ways to creatively communicate the same message or theme on different platforms. If you have a blog, create a Reel that compliments your post! Not only will this resonate with your audience but it will help elevate your brand.
It’s so easy to feel overwhelmed by the revolving door that is social media! Take the time to be strategic about how you invest your energy. Even just a small amount of planning can help to structure your platform and shape your brand voice.
Courtney Miranda is the PR & Social Associate for ACPR. When she’s not updating our weekly social calendar, you can find her strolling through the aisles of Home Goods for pantry organization ideas.
I’ve always been a very organized person. One of those people whose house doesn’t really look like it’s lived in — that type of organized. But when I stepped into the ACPR office, I realized that there was a different type of organization I now needed to master — planning. It didn’t take long for me to get the hang of what worked for me and what didn’t, so now that we’re a few months in, I’m going to share exactly how I plan for my week.
On Monday morning, we meet to discuss our focuses and assignments for the week. With me I bring my Day Designer and a journal. I start by writing my weekly assignments in my journal, including all of the details for each task, and anything extra that I might forget. I call this my extended task list (and it looks pretty messy). Once everything is written in my journal, I transfer a condensed version of this list to my Day Designer. My planner is what I rely on during the week, so it needs to be clean and organized. But I still like to know that if I ever feel lost or forget a detail, I can always check my journal.
To plan my week, I start by prioritizing my task list and focusing on due dates. The most important thing I do is list each assignment every single day until it’s due. This way I am constantly seeing the task and won’t forget it. Plus, it feels so good to cross off the task if I finish early. During the week, I will come across new tasks or reminders that I need to make note of—even something as simple as responding to an email or following up on a pitch. I make sure to write everything down as it comes, and begin to plan ahead, because I know that future me will be so thankful for the reminder. By the end of the week, my Day Designer should be full of crosses and scratches. It might not look as pretty anymore, but and that’s the sign of a great week.
While there’s no perfect way to plan, I aim for consistency and flexibility over perfection. Once you find a system that works for you, run with it and start crossing those tasks off your list!
Ashley is ACPR’S PR Coordinator. When she’s not planning her work week, you can find her organizing her closet, rearranging her living room, or deep cleaning her house.