Oh boy do we have a surprise for you today! You already know her from her witty and informative posts about working in PR (and everything that comes along with it), but today we’re giving you an all access pass to get to know one of our own, the one and only Caitlin Topham. She’s the Junior Publicist here, who, since joining our team in 2017, quickly climbed the ranks by mastering *all* the PR girl things. We recently tagged along with Caitlin to find out how she spends a typical day. Name: Caitlin Topham Occupation: Junior Publicist at ACPR Location: Fort Collins, CO
7:00 a.m. As a former night owl turned early(ish) bird, I like to relax in bed for a few minutes before getting up. Sometimes I meditate, but most of the time I snuggle my dog, Greta, or check Instagram. After my mind is fully alert, I take Greta out for a bathroom break before making breakfast and getting myself ready. Last but not least, I always make my bed! It’s a great way to start the day off on a positive note and feel accomplished before the workday even begins.
9:00 a.m. I start most days off with a large English Breakfast tea while checking my inbox. I like to take care of anything that can be handled quickly so to minimize the ever-growing number of unread emails. I also like to map out my day in my trusty Day Designer (shameless client plug) by scheduling my time between writing pitches, working on projects and checking emails (yes, again). Now, I’m ready to GSD!
10:00 a.m. After I’ve been working for a while, I’ll touch base with Allyson about any new assignments or questions I have. On Mondays, we meet as a team to talk about the week ahead. First, we like to send out ~good vibes~ by burning Palo Santo, misting one of Apothecary Co.’s (I’m on a roll with the client plugs) sprays and pulling a card from our The Moon Deck. Then, we set intentions, brainstorm pitch angles and assign tasks for the week. It’s one of my favorite things about ACPR. It’s our time to catch up on what we did over the weekend, bounce ideas off of each other and share our goals for the week. It’s like girl talk!
10:30 a.m. In the mornings I always feel more productive, so I like to start off by writing pitches, which requires more of my creative brain power. To get myself in the writing mood, I start off by formatting the pitch and writing the call to action first, since we usually follow the same structure for every pitch. Then, I’ll move on to the meat and potatoes of the pitch before I and edit, edit, edit.
12:00 p.m. Around noon-ish, I break out my lunch. Lately, we’ve been stressing the importance of taking breaks (I’m really bad at getting up from my desk) and have enforced a no-eating-at-your-desk policy in the office. We’ve found that this helps us to feel balanced, happier, energized and more productive! All I have to say is I’m never going back.
1:00 p.m. To avoid the post-lunch slump, I like to reassess my to-do list for the day and prioritize tasks. Sometimes, (ok a lot of the time) I bite off more than I can chew and realize half way through the day that there’s no way I can finish *all* the things on my list. Instead of panicking, I look at what I have left and decide on the tasks that need to get done today and those that can be pushed to tomorrow. This method is how I stay sane and feel accomplished at the end of each day.
3:00 p.m. If my brain needs a break from staring at the computer screen, my favorite place to go is Starry Night Café. It’s no secret that I love desserts, and Starry Night Café just happens to have the best cake in FoCo. I get to rest my eyes and get some fresh air while satisfying my sweet tooth. It’s a win/win!
4:00 p.m. Yet again, I check my email and ensure I have everything out that’s due today. It’s kind of a final checkpoint for the day. Then, if I don’t have a million emails to answer, I’ll get a jump-start on tomorrow’s task list.
6:30 p.m. Since I’m sitting at a desk everyday, I make working out a priority! I do barre, yoga or pilates at least three times a week to stay both physically and mentally healthy. I also like to have a night or two at home to binge-watch TV, take Greta on a walk, bake scones or catch up on laundry. It’s all about balance!
8:00 p.m. On the nights that I work out, I get home pretty late, so I opt for leftovers or a quick dinner. I don’t eat out a lot, so meal prepping is a big part of my life! After dinner, I love to unwind with an episode of Real Housewives (I watch them all!) or The Office. If I’m feeling extra boujee I’ll use one of my go-to face masks, too. Then, it’s time for bed (and more doggy snugs)!
Want more Caitlin in your life? We can’t blame you…we do, too. Follow her on Instagram and learn more about her on our Team Page.