The term “wellness” is getting thrown around a ton lately, and TBH, now more than ever around these parts as we have more clients in this space (hooray!). Here at ACPR, we all have a our own idea of what wellness means to us. Sure, we love face masks and epsom salt baths (who doesn’t?!), but wellness is more than that. The truth is, there’s no one way to define it. And that’s the beauty of wellness! Here’s what it looks like for us.
Allyson: Wellness is a gazillion different things to me. It’s having GF pancakes for breakfast every day for two weeks straight simply because I feel like it. Taking vitamins and supplements daily. Saying no (and not feeling guilty about it). Getting acupuncture. Weekly date night with my husband. Seeing a therapist. Setting (and keeping) boundaries. Talking nicely to myself. Letting go of the shit that doesn’t serve me. Wellness is all the little things that cumulatively keep me sane, happy, balanced, and moving forward.
Allyson’s Wellness Rituals:
I sweat regularly. Exercise, particularly strength training, makes me feel like I can do anything. There’s something about lifting heavy weights! My exercise journey has not always been healthy, but I’ve learned that it’s critical to my overall wellbeing nowadays, and hence, something I make time for at least four times a week.
I have a staunch sleep hygiene practice. Similarly to exercise, sleep and I haven’t always been on the up-and-up. Insomnia, party of one?! My formula is a mix of an early bedtime (I’m in bed most nights by 8pm!), hemp oil capsules, Natural Calm (Sweet Lemon is my jam), a guided sleep meditation, and putting my phone on Do Not Disturb from 7pm-7am daily.
I invest in my skin. From twice monthly facials (Regina, you’re my girl!) and choosing all non-toxic products to a twice daily Gua Sha practice, I spend time, energy, and dollars to put my best face forward. I’m lucky to have “grown up” in my PR career in the beauty industry, and I recognize that it takes more than just washing your face before bedtime.
Caitlin: To me, wellness means working towards becoming a better, happier you. Whether that means focusing on your mental health, your skin, your body—whatever it is that you want to work on. I think it’s easy (and sometimes fun!) to get caught up in the trendiness of the word, but it’s important to remember that the simplest joys can have the most impact.
Caitlin’s Wellness Rituals:
Working out. It doesn’t matter whether it’s a walk around the neighborhood, taking an intense pilates class, or winding down with yin yoga, after I workout I always feel like I’ve accomplished something. It’s not only good for my body, but for my mind, too!
Travel. Whether I’m going home to visit family or exploring a new city in Europe, it feeds my soul. I love trying new restaurants, admiring architecture, attending art exhibits, and most of all, enjoying it with my favorite people.
Watching Real Housewives. Some may say I’m only losing brain cells, but nothing helps me unwind after a long day like watching a bunch of middle-aged women yell at each other. What can I say, they make me laugh (and makes me grateful I don’t have that much drama in my life)!
Ashley: For me, wellness is all about creating moments where my mind, body, and soul are aligned. It’s practicing self care, whatever way I feel in the moment.
Ashley’s Wellness Rituals:
Spin class, or any kind of exercise, that requires me to unplug.
Lengthy hikes that make me feel (and appreciate) every single muscle in my body.
Taking a moment to relax and reflect on all of the positivity in my life.
Sarah: Wellness to me means taking care of my WHOLE self: mind, body, and spirit. By taking care of myself, I am actually listening to what my body needs, and not apologizing for it or adding it to a long to-do list. Wellness is a priority above everything else, especially as a mother. If I am not whole, I can’t provide my best to my child, myself, or professionally.
Sarah ‘s Wellness Rituals:
Deep tissue massage every three weeks with a woman who focuses on both what my body and my mind need.
SHUTTING my brain down! My phone will tell me when it is time to rest and recharge, and I know that it is time for me to head to my chair or bed to read and be with my own thoughts.
Hiking a new trail, camping, and finding the perfect place for my hammock recharges my batteries and tends to my mind, body, and spirit! Every weekend no matter the season, I do one of the above!
Courtney: To me, wellness is all about making time for yourself. Everyday. No exceptions. Life is so busy that we often times forget about ourselves and that is why self care is even more important. It can be as simple as reconnecting your body and mind through a breath exercise or just taking a minute to stretch. Whatever it is – it’s all about taking the time to do it.
Courtney’s Wellness Rituals:
Taking a break from the laptop for a 10 minute walk.
Skincare, skincare, and more skincare…masks, cleansers, oils, serums, toners…give me all of it.
My dogs! Walking them, snuggling them, playing with them, talking to them…anything involving them is a favorite wellness ritual as they keep me happy and sane!
Amber: When I think of wellness, I think of total relaxation and peace. Life can be very hectic and stressful at times, and that’s when I find I need wellness the most! Those are the moments when I am able to slow down, rest my mind, and focus on myself – that’s achieving wellness (and happiness) at it’s finest. Moments like these are so good for the soul, so I seek them out as often as I can!
Amber’s Wellness Rituals:
Reading. This simple pleasure does wonders! When I’m engrossed in a book, my mind can’t think about anything else. It’s the perfect way to forget about my worries for a while by getting lost in a new, exciting life.
Podcasts and coloring. You know they make adult coloring books, right? Paired with my favorite podcasts (ahem, Crime Junkie or The Ladygang) and I’m a happy, happy girl – and you won’t hear from me for hours.
Netflix. You all know I’m a Netflix junkie, and I may treat myself to this a little too much. When I’ve had a long day, there’s nothing better than getting a yummy drink from Starbucks (iced vanilla latte, anyone?), changing into my pajamas, putting on a face mask, and turning on one of my tried-and-true favorites: Friends or The Office.
What does wellness look like to you? We’re dying to know. Share your wellness practices with us in the comments!
I’m going to let you in on a little secret: No two public relations agencies have the same writing style. Nor do they strictly adhere to the AP Style rules you probably had to memorize during undergrad. So, at some point or another in your career, you’re going to have to change your writing style. It’s unavoidable. And trust me, I get it. Once you’ve mastered a writing style, it’s almost impossible to adjust to a new one. Keyword being almost. Luckily, after becoming a writing chameleon of sorts, I’ve devised a foolproof method to nailing that new writing style in no time.
1. Ask to see samples. If you read my last post about switching industries, you know I’m a big fan of asking colleagues for samples. I’m a visual learner, so seeing the tone, punctuation, framing, and jargon that the agency uses on a daily basis, and having those materials to reference on the reg is extremely helpful. Especially since no two agencies draft pitches or write press releases the same. Ask for a variety of pitches, press releases, and other writing samples, and make a folder in your inbox to have easy access whenever you need it.
2. Think about your audience. Who are you pitching? That should be the first thing you ask yourself anytime you compose a new email. First and foremost you’re pitching the editor, not their audience. Because of that, there’s a leveled playing field and a shared knowledge of the industry, so you can use jargon, or language that is standard within that field. If you’re new to the industry, I highly recommend reading some of the magazines you’re pitching. Get a feel for the writing style, tone, and structure of the stories, and mirror that in your own writing.
3. Take advantage of the review process. Having a colleague review and edit your work is extremely helpful, especially when you’re just starting out at an agency. But definitely do not take this process for granted! Make sure when you receive your edited copy that you cross reference with the original draft so you can see each and every change that has been made, and why. If you don’t understand why something was changed, ask!
4. Take (literal) note of new style rules. When I first started at ACPR, I repeatedly got the same notes on my writing style during feedback and editing. I really struggled breaking habits that I picked up at my previous agency. So, knowing that I’m a visual learner, I wrote down every single style rule I needed to adopt on a sticky note that I placed on my screen. Having that checklist to reference whenever I was drafting totally helped. And being able to toss the sticky note after the new writing style was well engrained was a little victory all on its own.
Did I miss anything? How do you adapt to writing style switches? Let us know in the comments below, we’re always looking for new ways to step up our PR game.
Ashley Hoffbeck is ACPR’s Junior Publicist, sticky note enthusiast, and writing addict. She swears by ‘brain dump’ journaling, rap music, and caffeine whenever she has a case of writers’ block.
Our client roster is growing! Welcome to the family, Eternal-Therapy. Founded in 2016 by healers Elaine Guillon and Dalina In as a new approach to self-care and spiritual development, their list of services include Reiki, spiritual development, hypnotherapy, sound healing, spirit release, and energy management. The experience is elevated through the use of CBD-infused oils, evoking deeper transformation and healing. The line of eight oils: Mercury Meditation, Venuspotion5, Regenerative Moon, Saturn’s Return (Allyson’s favorite!), and Water, Air, Earth, and Fire, are designed with a unique intention, from strength to self-love. Eternal-Therapy is headquartered in San Francisco, California, and Elaine and Dalina work with clients in person and virtually.
Welcome, Eternal-Therapy! We are so happy to join you on your journey.