Hello! I’m Sarah, ACPR’s new Business Development Manager and I couldn’t be more thrilled to introduce myself. I have recently made the leap to “retire” from corporate America after six years in recruiting for a Fortune 35 company. Making the move to ACPR has been a breath of fresh air, and I find the company and my role fulfilling on so many levels! Here at ACPR, I’m responsible for working hand-in-hand with Allyson to intentionally grow the business. We have big goals for next year! While my main role is to identify potential brand partnerships and shepherd them through the signing process, there is so much more that is a’brewing within these walls (sorry I can’t share more, but I’m sure you’ll know about them all very soon!). True to ACPR form, I’m introducing myself in a top 10 list. Ready?
1. I have been in search of the perfect black tee for the last 18 years. Yes, this is the first thing I wanted you to know about me, because it is just that important. If you have found it, please drop me a line!
2. I have the world’s best 6-year-old son, Hunter. He has a heart of gold and an enormous amount of energy!
3. I’m also mom to Hunter’s best friend and furbrother, our Labradoodle, Bentley. He is quirky, but we love him, he meets my son’s energy, and he is clearly in the right place in my family!
4. My go-to self-care? A bath every night and painting my nails!
5. I absolutely love to cook. Try new recipes on my friends and family gives me joy! Don’t judge, but I love to read cookbooks. Yes, from beginning to end. It’s something I do in my free time!
6. Wine and chips are my vices – and then put them together with some girlfriends and my sister…dreamy!
7. Summer in the beautiful state of Colorado is my favorite! I love hiking and sleeping under the stars with the mountain air.
8. Two words: YIN YOGA. When I do have time to make space for myself, I want quiet and slow. Everything in my life is fast paced, so this provides peace for me. I find it challenging to just be present, and I love a good challenge.
9. I’m an old soul. Technology is not always a strength of mine (just ask the ladies around ACPR). I love a great face-to-face conversation and a hand written letter!
10. Last, but not least, friends (my tribe), and family time feeds my soul. I need it regularly.
Sarah Wannemacher is ACPR’s Business Development Manager and the Queen of coffee. It’s the caffeine – she’s busy. She starts her day with a couple cups of freshly brewed coffee, with a splash of half and half, then finishes the pot (yes 12 cups) throughout the day, black. And if it’s a good day, she’ll have a latte, too!
From one PR girl to another, at any point in your career an industry pivot is a very real possibility. You may find that the opportunities available to you don’t exactly lineup with your dream job. You may get your degree and find that you don’t know what kind of public relations you want to practice *raises hand.* Your agency may even branch into a new industry with new clients (we’re looking at you Sonder Grace). If just imagining having to navigate uncharted territory is enough to put you in a tizzy, we feel you. But have no fear, because these three tools will help you navigate any career change like the #girlboss you are.
1. Instagram: If you keep up with ACPR’s blog, you already know that this app is a publicist’s BFF. It’s our go-to for getting to know editors, build rapport and secure opportunities for clients. Instagram can also be used as a window into a new industry. A mass follow of editors, hashtags, publications, and even competing brands, can provide you with (almost) all the knowledge you’ll need to break into a new industry. Just make sure to brush up on your social media etiquette before you start sliding into those DMs.
2. Consumer & Trade Magazines: Maybe it’s my inner millennial speaking, but I was surprised when I found that not all editors or print outlets are active on social media. Dedicate some time to go to your local bookstore and check out the newsstand. Identify new magazines that you may not be familiar with and scan mastheads for new contacts. Get a feel for the types of stories they write, take note of industry jargon, and familiarize yourself with the writing style. Trust us, that knowledge will shine through in your pitching and editors will definitely take notice!
3. Coworkers: Your colleagues are indispensable resources! Everyone started their PR journey feeling like they were out of their element, in one way or another. Turn to them for guidance, whether that means asking to see writing samples or the names of editors you need to follow on Instagram. But, do not abuse this privilege! Always stay grateful and remember to pass along your knowledge some day — we’re firm believers in good karma.
Have you done an industry switch during your career? Comment below with your tips and tricks for a smooth transition.
Ashley Casey is ACPR’s Junior Publicist and memoir addict (so she can learn from the best, obvi). Her summer reading list includes The Woman I Wanted to Be, My Life On The Road, Girlboss (for the third time) and The Big Life.
So you found your dream job, but there’s one problem: It’s in another state. As a team of predominantly Colorado transplants (we hail from Oregon, Texas, and Florida), we know that landing a job in a different state may not be easy, but it’s totally possible. Below, we’re sharing our insider tips to landing your dream OOS (like OOO, but better?) job without having to move there first.
Finding the job: Subscribe to all the job posting emails and stalk all the websites like PR Couture and Create & Cultivate that post job listings directly on their site. If you have a city in mind, you can also reach out to companies directly and express your interest in moving and working at the company!
Nailing the interview: Since your first interview will likely be on the phone or Skype, you really want to impress your interviewer. Do your research and ensure you’re able to reference clients, values, and other aspects you like about the company to show you truly are committed to moving and staying with the company long term.
Negotiating the offer: When moving out of state for a job, it’s important to consider logistics like moving costs and cost of living. Do some research on the city you’re moving to and how you’re actually going to move all of your belongings after you receive your offer letter, so you can make an educated counteroffer based on your needs and lifestyle.
Moving to your new city: You’ve signed the offer letter and now it’s time to do the thing. Whether you’re driving a U-Haul or hiring a moving company, it’s important (and fun!) to research your new city. Where will you live? What kinds of restaurants do they have? Shopping? Concerts? These will all help you get adjusted, and make it feel more like home.
Caitlin Topham is ACPR’s Junior Publicist and resident Texan. Her favorite things about the Lone Star State include breakfast tacos, bluebonnets in March, the Texas Longhorns, paddle boarding on Lady Bird Lake, and Czech Stop’s kolaches.