I’ve reached my halfway mark here with ACPR (time goes by SO fast) and that means it’s time to reflect. I had wanted to apply for this internship for a long time, and I sprang at my chance when my schedule finally opened up for the summer. I wasn’t quite sure what to expect, besides the glamour, girlboss vibes and getting to work with someone as successful as Allyson, but I’ve been nothing but pleasantly surprised with what this role has provided me. Keep reading if you’d like to learn more about the day-to-day adventure that is being an ACPR intern!
I learn. I am not exaggerating when I say that I have probably learned more about PR at my two months with ACPR than I have in the past three years of college. The value of working with real (amazing!) clients and incredible PR professionals is huge. Every day I get questions answered from people who really know what they’re talking about or I tackle a new project where I get to see PR in a different perspective than I have before.
I work hard. Everyday I have a packed task list where I tackle everything from press hit sweeps to influencer research to looking through magazines for feature story opportunities. I have had internships in the past where I wasn’t a very vital part of the team, and I just did little things like running errands and watching others do their job and maybe getting a small independent task from time to time. At ACPR I am actually getting to play a part in the work that contributes to the bigger picture and I get to do a lot of hands on learning, which I think is the best way to learn.
I ask questions. This one’s important, especially with my role as an intern! Yes, I am here to be a part of the team, but I am also here for the purpose of learning, as I am still in school and am very new at this. Lucky for me I have some great teachers! They’ve taught me that it is always better to ask if something is unclear, than to end up making a silly mistake that could have been avoided.
I follow deadlines. One of the most valuable lessons I have learned at ACPR so far is that deadlines are huge in the PR industry. I must set time limits for every task I have throughout the day and try my absolute best to stay under the allotted time. I’ve found if I am running late on one task, then the rest of my tasks for the day are running behind, having a direct effect on when the rest of the team can complete their own tasks. I like to call my fifteen hours a week that I am here my ‘power hours,’ because having a team, and clients that depend on my work getting done means timeliness is crucial.
Cheers to interns!
Colette Wray is the ACPR Summer 2017 Public Relations Intern. An Amarillo, Texas native, she’ll be entering her senior year of college at Colorado State University this fall where she studies Journalism & Media Communications with a focus on Public Relations, and minors in English. Colette loves dogs, the color pink, and carbs.
Photo courtesy of @allysonconklinpr