What to Expect Your First Week at a PR Job

It’s your first week at your new PR job straight out of college, and you can’t wait to start #adulting. You’ve talked to your friends about what to expect and refreshed on everything you learned at your internship, but you still don’t really know how your first week will shake out. And while all companies are different, there’s a few things that are universal. I’ve highlighted a few of them below!

A welcoming committee
Hopefully, your new team greets you with a bouquet of flowers, a lunch or some other gesture to welcome you to the company. If they don’t, #treatyoself because you deserve to celebrate!

Training, and lots of it
You’re going to be learning A LOT your first week. My advice? Take detailed notes, ask questions and be prepared to jump into tasks and learn how to do it yourself.

A new schedule
R.I.P. to your college schedule and the daily afternoon nap you’ve come to cherish over the past four years. 40 hour work weeks are your new norm, so make sure to set plenty of alarms to avoid showing up late to work.

During your first week, you might have a lot of downtime. Your supervisor probably won’t have time to give you their devoted attention, so use this time to learn more about the company and your role and to master the skills you’ve already been taught.

One final piece of advice! There’s a bit of a learning curve your first week, so don’t expect to master everything and don’t beat yourself down for not being perfect either. It doesn’t help anyone (take it from a Capricorn and bonafide Type-A who knows).


Photo courtesy of @on_topham_the_world

Caitlin Topham is ACPR’s Public Relations Assistant and in-house DJ. During the work day, you can find her queueing up tracks on Spotify from the likes of Walk The Moon, Rainbow Kitten Surprise, Vance Joy, Leon Bridges, The Beatles and whatever else she heard on the radio that morning.

What We’re Reading – Week of February 19, 2018

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26 Women on Their Worst Career Mistakes on Man Repeller

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The Art of Rapid Response

Rapid Response. Other agencies might call it something else or may have a different method, but there’s one commonality: it works. This daily tool has helped me to land some of my best press hits, gotten our clients on the radar for future stories, and allowed me to make connections with editors that I might have not connected with otherwise. This week I’m giving you a #BTS look behind the ACPR methodology of Rapid Response pitches. And I’ll even share some of the press hits I was able to land as a direct result!

So, to start, what is Rapid Response? Basically, it’s a dedicated outreach to editors who have produced stories that your clients *should* have been in (and weren’t). We start by searching for recent stories, then we pitch those editors. Really. It’s that easy! You, too, can try it using my five simple steps, below!

1. Identify search terms relevant to your client.
For example, if you have a beauty client with anti-aging products, than you might have the following search terms:

• anti-aging products
• anti-aging skincare
• anti-aging skincare products

2. Google those search terms.
Yep, it’s that simple. I like to filter my results to stories posted within the past week, so I don’t have to worry about checking if it’s a recent story or not.

3. Identify relevant story opportunities.
Using the beauty client mentioned above as an example, a relevant story might be a roundup of cleansers for aging skin on Allure online or a Byrdie story quoting skincare experts on the best ingredients for fighting fine lines.

4. Pitch the editor.
Send the editor an email introducing yourself and the client. Make sure to include links, a short description about the client you’re pitching and why you think your client is worthy of consideration.

5. Wait for the magic to happen!
If the editor is interested, they’ll reply, and if not, keep waiting. There’s a good chance that your email will be filed away for a future opportunity. In the meantime, keep pitching!

Rapid Response is a skill that takes some time to learn, but once you’ve mastered it, it becomes a second nature tool that produces quality press hits. Need proof? I credit it for several of press hits, including those on PureWow, HuffPost, The Washington Post, Well + Good and the Chicago Tribune!


Photo courtesy of @on_topham_the_world

Caitlin Topham is ACPR’s Public Relations Assistant and aspiring travel planner. In her spare time, you can find her pinning dream vacation spots to her Wanderlust board, researching trendy restaurants on Instagram or planning out the itinerary for her next vacation on Excel.

How to Assess a Job Offer

You’ve been interviewing with a company for what feels like forever, and (lucky you), they’ve just sent over a job offer! Woohoo! But now what? They didn’t teach you how to evaluate an offer in school (although you really wish they had), and now you’re feeling a little overwhelmed. But take it from me, it’s really not as complicated as it seems. There are four main factors I think you should consider.

Research the company
Hopefully you already looked into the company a little bit before your interview, but now is your chance to really dive in. Go through their website again and scroll through their social media. You want to get a feel for their values and culture so you can determine if you can see yourself working there.

Review the salary and benefits
Obviously, salary is important, but it isn’t everything. Do some research on what others in a similar role and company size are making to make sure your offer is up to industry standards. If your potential salary is a little lackluster, take a look at what benefits they’re offering. Sometimes great perks make up for a less than ideal salary!

Evaluate cost of living
The salary might be up to industry standards and could seem amazing, but a city with a high cost of living could ruin everything. If you’re moving to a new city, research housing, food, taxes and travel costs. Then compare these costs to your salary to see if you can actually afford to live there. Pro-tip: Use sites like smartasset that will populate everything for you!

Check out the role
All of the above requirements may have passed with flying colors, but the job still may not be right for you. Assess the job description to ensure that the role will involve tasks that you will enjoy. Happy work life = happy life. Next, think about it for the long term. Will it advance your career? Will it challenge you? Will you learn new skills? These are all important when deciding whether this is the best job for you or not.

After you’ve assessed your job offer, don’t forget to negotiate! If you want a little higher salary or more vacation days, ask for it!


Photo courtesy of @on_topham_the_world

Caitlin Topham is ACPR’s Public Relations Assistant and resident foodie. Her dream meal consists of chips and queso to start, chicken and waffles for the main and towers of macarons and french pastries for dessert.