We aren’t like other public relations agencies.
And we like it that way.
You’re one of a kind. It takes a special type of agency to understand your magic. We’re that agency.
Since our launch in 2010, we’ve worked hand-in-hand with new and heritage brands of all sizes, creating intentional awareness, driving influence, and helping them achieve their goals through a holistic communications approach. Brand building through earned media and influencer relations is at the heart of what we do, but if you ask our clients, they’ll tell you that we’re way more than publicists. And that’s what makes us different.
Our team is unlike one you’ve met before. We’re as intuitive as we are strategic. We think big on a bootstrap budget. We’re committed to helping you get noticed in a way that matters. We’re advocates, storytellers, strategists, connectors, and above all, fans. We exist for you, the forward thinkers, the industry disrupters, and the visionaries of the world.
Over the last 10 years we’ve been lucky enough to represent brands in natural skincare, hair tools, women’s shaving, bath and body, clean fragrance, color cosmetics, home fragrance, interior design, tabletop, home accents, home entertaining, planners, paper goods, children’s furnishings, and e-commerce shops. Our efforts have not only resulted in press hits, but we’ve helped to build brand awareness, equity, and advocacy for our incredible clients.
We are a next generation PR agency that’s small but mighty, keeps our promises, knows what’s next, and above all, believes in collaboration.
Taylor Pero
Publicist • @taybabe0811
Zodiac: Taurus
Enneagram: Type 3, The Achiever
Word of the Year: Intentionality
Taylor joined ACPR in Spring 2021. She has a Bachelor’s Degree in Public Relations and a minor in Business Administration from The State University of New York at Oswego. Taylor started her career in public relations in New York City at Lippe Taylor, learning the ins and outs of the beauty industry, working with large global cosmetic brands and small indie skincare brands alike. During her time at Lippe Taylor, Taylor helped launch global brand ambassadors including Ashley Graham and Gal Gadot for Revlon, and Carrie Underwood and Rashida Jones for Almay. She additionally helped coin #NationalFaceMaskMonth for Freeman Beauty, a month long national campaign to help raise awareness for the brand and promote new brand launches through influencer partnerships, national street team sampling, and a large media and influencer event in Los Angeles. After a few years in the Big Apple, Taylor and her husband relocated to their hometown in Upstate New York in an effort to settle down closer to family. In her new (but old) home, she landed the role as PR Director at Stephen Donnelly & Associates, a boutique public relations and marketing agency in Binghamton. There, Taylor managed all PR initiatives for clients in various industries such as entertainment, food & beverage, hospitality, start-up, and technology, in addition overseeing social media and marketing initiatives. Throughout the course of her PR career, Taylor has secured coverage in POPSUGAR, Cosmopolitan, People, Allure, InStyle, Refinery29, Byrdie, BuzzFeed, and more. As ACPR’s Publicist, Taylor is the go-to for all things beauty and wellness. When she’s not pitching to beauty editors, planning virtual events, hosting desksides, or creating content, you can find Taylor on @allthingsbeautay (see what she did there?), where she shares the latest and greatest makeup and skincare brands as well as beauty tips and tricks, keeping up with her favorite Bravo shows and the next Ellen Hilderbrand book, hanging with her mini goldendoodle, Rigatoni, or making homemade pasta and trying new wines with her husband, Joey (her high school sweetheart).
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