We aren’t like other public relations agencies.
And we like it that way.
You’re one of a kind. It takes a special type of agency to understand your magic. We’re that agency.
Since our launch in 2010, we’ve worked hand-in-hand with new and heritage brands of all sizes, creating intentional awareness, driving influence, and helping them achieve their goals through a holistic communications approach. Brand building through earned media and influencer relations is at the heart of what we do, but if you ask our clients, they’ll tell you that we’re way more than publicists. And that’s what makes us different.
Our team is unlike one you’ve met before. We’re as intuitive as we are strategic. We think big on a bootstrap budget. We’re committed to helping you get noticed in a way that matters. We’re advocates, storytellers, strategists, connectors, and above all, fans. We exist for you, the forward thinkers, the industry disrupters, and the visionaries of the world.
Over the last 10 years we’ve been lucky enough to represent brands in natural skincare, hair tools, women’s shaving, bath and body, clean fragrance, color cosmetics, home fragrance, interior design, tabletop, home accents, home entertaining, planners, paper goods, children’s furnishings, and e-commerce shops. Our efforts have not only resulted in press hits, but we’ve helped to build brand awareness, equity, and advocacy for our incredible clients.
We are a next generation PR agency that’s small but mighty, keeps our promises, knows what’s next, and above all, believes in collaboration.
Valerie Felski
PR & Business Manager • @valeriefelski
Zodiac: Aquarius
Spirit Animal: horse
Enneagram: Type 3, The Achiever
Valerie is the latest addition to ACPR, joining in Fall 2020. A Syracuse, New York native, she is not afraid of snow or cold weather (so Colorado just felt right). She is a graduate of Syracuse University and The S.I. Newhouse School of Public Communications, with a Bachelor’s Degree in Public Relations and English. Valerie started her career in public relations in New York City at Grey Advertising, learning the ins and outs of the industry across several categories including travel and accommodations, food and beverage, real estate, and more. During her time at Grey, Valerie launched an international rebrand for Coca-Cola and encouraged everyone to #FindYourPark to celebrate the 100th birthday of the National Park Service. From there, Valerie went on to work for Marina Maher Communications, specializing in healthcare public relations, brand management, social media, and influencer relations. Two career highlights for Valerie at MMC were launching a women’s health public awareness campaign with Mandy Moore (some might say a “moment to remember”) and spending the day with Hilary Duff (now that is what dreams are made of!) on a campaign about spring allergies. After almost three years in the healthcare industry and countless medical meetings, Valerie yearned to get back to her consumer lifestyle roots and accepted an in-house position with national retailer, Kohl’s, in the Public Relations and Social Marketing department. At Kohl’s, Valerie managed consumer public relations strategies, paid and organic social media execution, influencer and affiliate programs, and worked with countless celebrities and designers including Ciara, Jason Wu, Ellen DeGeneres, Vera Wang, The Scott Brothers, Lauren Conrad, Mary-Kate and Ashely Olsen, and more. After more than five years in NYC (and a worldwide pandemic), a twist of fate and a little social media networking led Valerie to Allyson and ACPR. She soon packed up her NYC apartment and moved across the country to Fort Collins to start the next chapter in her life and career. Over the years, Valerie has secured coverage in People, HelloGiggles, Essence, Women’s Health, Parents, BuzzFeed, Refinery29, POPSUGAR, StyleCaster, Bustle, Romper, and more. When she is not landing hits, launching brand-owned ambassador programs, and helping Allyson grow the ACPR client roster, Valerie can be catching up on The Bachelor, baking up a storm in the kitchen, exploring new brunch spots, or at spin class, always with her rescue pup, Graham, in tow.
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