We’re Hiring: Summer Interns

ACPR is hiring! We’re seeking 1-2 go-getters to join our Fort Collins, Colorado team as Summer Interns.

This position will report directly to the Founder & Principal and Senior PR Coordinator. Applicants must be currently enrolled in a four-year college program at the junior level or higher with previous internship or work experience. Ideal candidates will have a solid understanding of PR, be polished communicators, self-starters, savvy in the beauty, home and lifestyle spaces, and interested in working in the communications field after graduation.

This position is unpaid or for credit. Interns are required to work 15 hours per week from May 15th to August 18th.

IMG_9714Job responsibilities include, but are not limited to:

• Support ACPR team with day-to-day requests
• Compile and submit weekly press hit sweeps
• Review and submit Google Alerts to ACPR team
• Updating internal Press Coverage document
• Manage the ACPR blog: What We’re Reading, regular posts, etc.
• Management of magazine subscriptions

Media Relations:
• Fulfill client product mailings
• Identify feature story opportunities

Social Media:
• Management of ACPR Facebook page
• Strategically write and schedule social media content calendars on a monthly basis
• Upload client press hits to Facebook

Basic job requirements:
• Be enrolled in a four-year college program at the junior level or higher
• Have a passion for beauty, home and lifestyle brands
• Have excellent communication skills—verbal and written and a strong understanding of both AP and creative writing styles
• Be a self starter, highly organized, have the initiative to start and maintain projects, be able to multi-task and work well with a small team
• Be a pop culture junkie! Know what’s hot in the press and to consumers
• Experience with Cision, Hootsuite, InDesign and WordPress a plus


All qualified candidates should send their resumes, summer schedules, and a short description explaining why they want to work for ACPR to: allyson@allysonconklinpr.com. This position is open to local candidates only. No phone calls, please.

A Homerun For The Workplace

In my opinion, spring is the best time of year; cold weather begins to fade, snow starts to thaw, and the warm sun brings new growth and life. For me, spring is marked by three major components: beautiful flowers, baby animals, and most importantly, baseball.

Spring training in Scottsdale, Arizona signals the beginning of a new season for my beloved Giants and every year I am eager to head to land of warmth to catch a few games. This year, while watching an afternoon game against the Cleveland Indians, I realized baseball has a lot of connections to work life.

Screen Shot 2017-03-17 at 2.09.09 PM

The Mental Game
A major component of any sport is the player’s ability to anticipate their next move. In baseball, players are required to predict where a ball might be hit and know where the next play should happen. The same goes for the workplace. A hard working employee should be constantly thinking through the possible outcomes of their actions. If a project doesn’t get done in time who else in the office might be affected? Will your client miss an opportunity? Unfortunately, just like baseball, a mistake in the workplace can hurt the entire team.

Baseball, like other professional sports, requires teamwork. Every team has a star player, however, one person can’t win alone. A victory requires the combined efforts of the entire group. The star player needs the support of their team behind them to achieve success. Similarly, the best office environments encourage employee collaboration. On successful work teams it is important to have a good leader. This leader is the star player who motivates the other team members and helps secure victories. To be the team leader it is important to communicate well, listen to the ideas of other players, and prioritize the success of the group above personal gain.

The Coach
The success of any team would not be possible without a good coach. Coaches determine the batting lineup, the positions in which to place players, and who makes the team. It is also the job of the coach to ensure all players are well trained and prepared to play. Similarly, the manager of an office hires employees and places them in specific roles within the organization. Applicants are evaluated and hired based on their previous experience, skills, and ability to learn. A good boss is one that invests time to ensure their employees are well rounded and prepared for any project that may arise.

The Fans
Everyone loves a winning team. Fans rally around teams that are entertaining to watch, filled with talent, and bring home a win. The San Francisco Giants won their first World Series Championship in 2010 when they gained a rookie named Buster Posey. Buster quickly became a fan favorite because he was young, good-looking, and incredibly talented. As the Giants’ record improved and Buster became more popular, the fan base grew. People enjoyed watching a successful team with a leader they could believe in. In the Public Relations world, agencies gain clients based on their successful campaigns and the members on their teams. Just like baseball fans, clients choose an agency they believe in; one that will be successful and has a good leader.

Emma roundGo big or go home,

Photo courtesy of @allysonconklinpr

20 Questions With: Holly Perkins


Holly Perkins is the 45 year old founder of Holly Perkins Fitness, a certified strength and conditioning specialist, author of Lift to Get Lean, leader of Women’s Strength Nation, and Promax and New Balance ambassador (phew…are you keeping up?). The Los Angeles based fitness professional is an alumni of Pennsylvania State University (B.S. Exercise Physiology) who was lucky enough to land her dream job at a preventative medicine center with a focus on fitness in New York City straight out of college. Fast forward several years and honing in on what actually worked, both for herself and for countless clients (a strategic strength, cardio, and nutrition plan backed by science), and she found herself about 2,500 miles away in California, living her best life as a celebrity fitness trainer and as the founder of her own fitness empire. As a trusted influencer in the women’s fitness space, Holly’s unique “brand,” which is heavily rooted in science, immediately caught the eye of editors at media outlets like Women’s Health, SELF and Redbook, executives at brands like Promax, New Balance and Westin Resorts and Hotels, and fans across the nation. And for good reason! Her track record of changing bodies and lives spans 20+ years. Her approach to fitness is refreshing (yes, you can eat carbs!), achievable (yes, you can have abs!), and best of all, sustainable for a lifetime. Holly is a natural born hustler (#alldayerrday), crazy intuitive, down to Earth, and a wealth of knowledge in more arenas than we can even begin to count. Plus she’s about one of the most real people we’ve ever met (can we get an amen to that?!). From sharing the moment she felt like she hit a groove in her career and the character trait vital to success in her line of work to her favorite hashtag (it’s a good one!), we’ve charged Holly with 20 of our favorite questions.

1. What was your first job out of college?
My first job out of college was my DREAM job! I was coming out with a science-based degree in fitness. At the time, there weren’t many real jobs that required my skill set. Thankfully, La Palestra Centre for Preventative Medicine had just opened in New York City and they needed someone with my exact qualifications. It is a truly unique fitness-focused center that unites medical screenings into a system that proves fitness can radically change your health and longevity.

2. When you were in college, what did you think you’d be doing today?
In college my mentor said that if I wanted a career in fitness, I should be prepared to be broke. He also said that if I planned to work with people, I should probably get a psychology degree instead of exercise physiology! I had absolutely no idea how I was going to navigate the world, or what kind of “job” I would find. All I knew is that I was obsessed with health and fitness, and that it would be my life in some form or another.

3. What’s the best piece of career advice you’ve ever received?
The best piece of career advice I received was to under promise and over deliver. While Joseph Campbell didn’t hand down his “career advice” directly to me, I have always been particularly inspired by “following my bliss.” I know, without a doubt, that the reason I have an incredible career today is because I always trudged on because I was deeply passionate about health and fitness. I followed my bliss and it paid off.

4. Can you recall the moment you felt like you hit a groove in your career?
I received a call one day from a colleague at Exercise TV. At the time, they had a partnership with New Balance and were producing exercise videos. I had worked with Exercise TV for a while and knew them well. My friend called to say that New Balance had just selected me as their one-and-only Fitness Ambassador. I said: “Oh great; what do they want me to do for them for free?” because I had grown so used to being asked to do things for free. Turns out, the gig was legit and I would actually be compensated with real money! I said to myself: “Ahhhh, finally….I’ve finally arrived…”

5. What’s the first thing you do when you get to the office every morning?
Each day begins with a cup of very strong Japanese green tea and a meditation/prayer practice. I find that my days are near bliss when I start them this way.

6. What’s one thing you do daily to stay organized?
I keep my office, house and desk super organized. An orderly environment tends to instill peace and calm inside of me. Feeling organized on the outside seems to translate into organized work. I also keep many hand-written lists.

7. How do you sign off emails?
“In strength,”

8. What’s the one character trait that’s vital for success in what you do?
I believe that optimism and positivity is really important in health and fitness. It’s so easy for people to feel defeated in regards to their health, wellness, nutrition, and fitness level. I’ve always believed that being a cheerleader inspires people. I’m truly enthusiastic about what I do; and I believe that makes for a great trait in working with people.

9. Can you share a career goal for 2017?
My next big career goal is to finish my second book and have it be a NYT Bestseller. Lofty goals…I know.

10. What’s your favorite magazine?
Oh gosh! That’s so hard! I love all of the women’s fitness magazines!!! If I HAD to choose one it would be Women’s Health. They are truly committed to reporting fact-based stories and speaking the truth always.

11. Do you have a can’t-live-without beauty product?
I cannot live without eye cream. I have super dry, crêpe-y eyes and see a huge difference when I’m religious with my eye cream!

12. What’s your go-to cocktail?
I love a good gimlet. But I’ll always be partial to IPA’s.

13. Do you have a wardrobe staple?
New Balance sneakers. For sure.

14. Do you have a spirit animal?
Beyoncé is my spirit animal.

15. Do you collect anything?
I collect people. I truly love people and find myself with friends who are all so different. I love how unique each person is, and find the nuances of personality so fun.

16. How do you stay healthy?
I stay healthy with eating well and yoga. I stay fit with strength training and strategic cardio!

17. What’s the best hashtag of all time?
#SmokeShow!!!!! I guess some people haven’t seen this one, but I love it! To me it represents the smokin’ hot babe inside of each of us. Even if I don’t look like a #SmokeShow, I like the feeing of being one.

18. What’s your decorating style?
I have conflicting styles and sometimes they work together. I’m drawn to Indian and Balinese décor, and anything from Z Gallerie. Total conflict. My bedroom is a bit Z Gallerie and my living room is mostly Eastern cultures.

19. What do you eat for breakfast most days?
Gahhhhhhh, my Protein Perfect Breakfast Cake!!!! I just perfected a banana chocolate chip version that is my favorite!!!! It’s the perfect balance of protein, healthy carbs, and fat. Gluten free, sugar free and deeeeelish.

20. If you could only wear one color for the rest of your life, what would it be? 
Shades of orange! Anything that feels like fire. Love.

My History With Self-Care and How I Make It A Priority Now

Self-care. Not a day goes by that we don’t hear about it, read about it, or talk about it with a girlfriend (likely attached to yet another conversation on work/life balance). It’s a buzzword of sorts. But unlike the buzzwords you hear in your weekly sales meeting, I believe this one carries some significant weight for everyone, especially when it comes to the working world.

Screen Shot 2017-02-28 at 3.57.03 PM

I come from a family of workaholics, so it’s no surprise that the “glamour” of being one was passed down to me. Even when I was just started out, I prided myself on clocking in early and working well into the night. I lived and breathed by my Blackberry (that blinking light!). I had an innate sense of pride when turning down social invitations, offering up, “I’m so busy with work.” But then I burned out.

I suddenly wasn’t feeling like myself. I no longer enjoyed the work I loved so much. I couldn’t sleep. My endless creativity vanished, and I struggled with basic tasks like composing an email. I constantly struggled to remember things (and where I put things). I couldn’t seem to find the right words to complete my inarticulate sentences. I was irritable. All I wanted to eat were foods that typically fell into my “on occasion” list. I found myself sick more than normal. My skin was dry and my hair was frizzy (ok, a whole different level of frizz than my normal). Did I mention that I was irritable as all get out?

I was stuck. I knew that the demands of my job weren’t going away anytime soon. I wanted to change, and to feel better, but didn’t know where to start.

You’re probably expecting to hear that I discovered the powers of self-care at the tender young age of 22. But unfortunately this particular chapter in my story didn’t end that way. I ended up pushing through, pulling myself up by the bootstraps and priding myself on my strength and resilience. I stayed on that vicious hamster wheel of a cycle. Burnout, keep going, burnout, keep going…

Fast forward 12 years, and I no longer can power through a burnout. Blame it on age, stress management, running a business while trying to live a rich life, three dogs, or my super sad adrenal glands, whom I’ve put through the wringer for too long. Self-care is now an important, daily part of my life. From all out escapes to the day spa (yes, please) to carving out 10 minutes to meditate, I now rely on a handful of surefire tactics to help keep me feeling my best (and healthy), looking my best (and healthy), and performing my best (and healthy!).

-Applying a facial mask
-Napping or sleeping in on the weekends
-Dry brushing
-Taking a bath
-Getting a massage or facial
-Saying ‘no’
-Painting my nails
-Taking a day off from work

If you’re new to self-care, I hope my practices help inspire you. And if you’re a veteran to the self-care game, I’d love to hear what you do! Comment with your favorite ways to care for your mind, body and soul.

Allyson roundBe well,

Photo courtesy of @allysonconklinpr

Our Favorite Interview Questions

In my role at ACPR, I’m responsible for interviewing applicants for our internship program. And after meeting with many students over the years, I’ve learned a lot, about people, the process, and even, myself!

The interview process is critical as it give the interviewer a better understanding of the interviewee, a sort of glimpse beyond the resume. Sure, an applicant can appear perfect on paper, but after meeting them, you may learn that they’re not the perfect fit (and vice-versa). Interviewing gives the interviewee the opportunity to speak to the past skills they’ve developed that would benefit the company if they were hired. It also gives the interviewee the chance to speak to their attitude, work ethic and overall personality (which often times carry more weight than actual skills!). But it’s not just about the quantity of questions the interviewer asks. In my opinion it’s about the quality of the questions! And when interviewing prospective interns, I have a few go-tos. These are questions that help me gain an understanding of their background and skills, what fuels them both professionally and personally, what they’re passionate about, and how they see themselves fitting in and contributing to ACPR. If you’re in the market for a new job, or even interested in applying for our internship program, I’m giving you some insider’s information on what you’ll be asked!


Why do you want to work at ACPR?
Doing your research before a job interview is key to coming off as diligent and interested. It’s your job to know what sets the company apart from others. Be prepared to tell the interviewer why that makes you want to work there! This question also lets the interviewer know that you’re not desperately applying to every job you come across. It says you’re strategically applying to jobs you think you would enjoy and be a good fit for.

Explain a time when you received negative feedback and how you handled it.
All of us fail, mess up and fall short at some point or another. Your interviewer wants to see that you’re able to be honest about a time when you received negative feedback. They also want to know you’re going to handle future negative feedback with grace. To me, this means acknowledging that your work wasn’t up to par, thanking the person for their feedback and telling them what you’re going to do differently in order to improve next time. And then of course, there’s the most important part: improve for next time!

What’s the most interesting thing about you that we wouldn’t learn from your resume alone?
Your interviewer can see it crystal clearly. You’ve included all of your most important accolades on your resume. But a resume doesn’t represent who you are and your past experiences in their entirety. What’s something interesting and wow-worthy that would give them a glimpse into your life past your resume? Maybe you’ve hiked half of the fourteeners in Colorado, maybe you won a contest or award in high school you’re proud of, or maybe you’ve overcome some sort of challenge to get where you are today. Whatever it is, if you’re proud of it, it’s worth sharing!

Casey roundHappy interviewing!

Photo courtesy of Cassie Rosch, Photographer

We’re Hiring: Senior Public Relations Coordinator

Screen Shot 2017-02-27 at 1.03.26 PMACPR is hiring! We’re seeking a savvy professional to join our Fort Collins, Colorado team as a Senior Public Relations Coordinator.

This position will report directly to the Founder & Principal, and will act as her right hand and trusted go-to. Applicants must have a bachelor’s degree in journalism, communications or another relevant area with a minimum of 1-2 years of post-graduate public relations experience, either at an agency or in-house. Ideal candidates will have a solid understanding of public relations (with an emphasis in media relations), a handful of media contacts (and a commitment to growing their editor relationships), proven track record of assisting in press hits, and a basic understanding of how to market beauty, home and lifestyle brands.

This is a full time, salaried position that includes benefits including: paid time off, paid company holidays, holiday bonus, 50% health, dental and vision insurance, mobile phone stipend, fitness stipend, annual enrichment trip and conference, regular team building activities, and employee meals.

Job responsibilities include, but are not limited to:

• Support Founder & Principal with day-to-day requests
• Achieve monthly objectives set by Founder & Principal
• Update and maintain all company lists: media tracking, press coverage, monthly pitches, monthly focuses, etc.
• Contribute to the ACPR blog
• Other writing projects as assigned
• Assist Founder & Principal with monthly status reports
• Assist in managing company interns
• Suggest and participate in activities to grow company exposure
• Identify new business opportunities

Client Relations:
• Develop strong relationships with clients
• Act as backup to Founder & Principal as point-of-contact for clients
• Attend in-person meetings with clients when appropriate

Media Relations:
• Develop strong relationships with media
• Assist in the creation of PR Plans
• Identify, pitch and follow up with media
• Create and distribute high impact and creative media email blasts
• Secure press hits: long lead, short lead, broadcast, awards, etc.
• Write press materials (fact sheets, bios, press releases, media alerts, pitch letters, etc.)
• Schedule media visits and appointments
• Fulfillment of client product mailings
• Identify other client exposure opportunities: sponsored posts, gifting, trade shows, events, etc.
• Attend in-person meetings with media when appropriate

Basic job requirements:
• Bachelor’s degree in journalism, communications or a related area
• 1-2 years of post-graduate public relations experience, either at an agency or in-house setting
• Have existing media contacts, and a commitment to building a fat rolodex of contacts
• Demonstrate knowledge of how to land press hits, and maybe even have a few existing hits to share
• Be an excellent communicator—verbal, written and beyond—with a strong understanding of both the AP and creative writing styles
• Be a strategic thinker with endless amounts of creativity
• Be a self starter and multi-tasking master that’s highly organized, have the initiative to start and maintain projects, and be willing to go above and beyond the job description
• Be a pop culture junkie and know what’s hot in the press and to consumers
• Be passionate about the beauty, home and lifestyle categories
• Proficient in Microsoft Office programs, Cision, InDesign and WordPress


All qualified candidates should send their resumes and a short description explaining why they want to work for ACPR to: allyson@allysonconklinpr.com. This position is open to local candidates only. No phone calls, please.

Photo courtesy of @helloACPR