Ask Allyson: I Said Something Super Inappropriate At Work
ASK ALLYSON: Help! I said something super inappropriate at work. I’ll spare you the details, but I’m really embarrassed. I can’t even look my colleague in the eyes right now! What should I do? — My Stupid Mouth
Dear My Stupid Mouth,
It happens to the best of us. I blame it on the level of intimacy we have with our colleagues. While my former business coach cautioned me to avoid thinking of my employees as “family,” it’s easy to feel that way. We spend more time with them than we do anyone else, and hence, develop super close relationships both inside and outside of the office. Especially when you work for a small company and directly for the owner. So here’s my best advice: Deal with it, and move on. If you haven’t already, start the conversation with your colleague, and do it quickly. Assume responsibility for your slip and apologize if you offended them. Don’t make excuses, because we all know that excuses dilute apologies. Assure them that you can, and will, do better. This part is key, as you’ll not only need to learn from your mistake, but hold yourself accountable so you don’t do it again. Then move on. Dwelling won’t do you any good, so let that shit go.
It’s the most wonderful time of the year! From eating all the baked goods (thanks, Little Bird Bakeshop) to decorating the office Christmas tree and listening to holiday tunes 24/7, we are in full holiday mode here at ACPR. In preparation for our holiday party — we’re seeing John Legend on his ‘A Legendary Christmas’ tour Denver stop — we’ve been listening to his album non-stop as well as classics like Bing Crosby’s “White Christmas” and new favorites like Ariana Grande’s “Santa Tell Me.” Listen to all our holiday picks here!
If you think your inbox is bad, just imagine being an editor. Overflowing with emails from publicists about product launches, press events and story ideas, it can be hard to break through the noise when your best weapon is a catchy subject line. Well, I have a secret. There’s a better way to get your clients on their radar and develop a genuine relationship. What is it? Instagram. Yes, the same app you use to keep up with celebrity gossip, shop your favorite influencers’ looks and Insta-stalk that cute boy you met at the gym, can also help you make valuable connections for your PR career. Below are four things you can do right now to start building relationships with editors on Instagram!
Clean up your profile I hope you did this well before you started even applying to jobs, but if you didn’t, it’s time to take the plunge. Since you’ll be connecting with editors, you want to have a fun yet professional appearance. It’s also a great idea to add your company to your bio, so editors can recognize you easier.
Go on a following spree If you don’t want to mass follow every editor you’ve ever pitched at once (who does?!), you can gradually start following editors as you’re pitching them each week. Plus, while your on their account hitting that follow button, you can also check out their recent posts to customize your pitch. But more on that later.
Slide into their DMs Okay, not like that. But you should interact with them! Like their photos when they pop up on your feed and comment and respond to stories when it’s appropriate. I think a good rule of thumb is to reach out when it feels genuine—like if they’re visiting your hometown, eating at your favorite restaurant or wearing shoes that have been on your wishlist for months.
Customize your pitches Instead of diving straight into your pitch, customize the intro for each editor. Compliment them, ask a question, or even congratulate them on their engagement! Not only does it show you took the time to customize the email, but it can also lead to a side conversation that isn’t about work (proving that you are in fact a real human with feelings and not just a pitching machine).
Caitlin Topham is ACPR’s Junior Publicist and Christmas movie fanatic. You can find her sipping hot cocoa and baking Pillsbury Christmas tree cookies while watching classics such as White Christmas, Elf, Love Actually, Home Alone, and The Santa Clause.