ALLYSON CONKLIN PUBLIC RELATIONS (ACPR) IS A BOUTIQUE PUBLIC RELATIONS AGENCY SPECIALIZING IN
BEAUTY, HOME AND LIFESTYLE BRANDS.
WE REPRESENT A BESPOKE LIST OF COAST-TO-COAST CLIENTS WHO HAVE BEEN FEATURED IN SOME OF THE MOST POPULAR MEDIA OUTLETS INCLUDING: E! NEWS, MARTHA STEWART LIVING, LONNY, ALLURE, THE HUFFINGTON POST,
LUXE INTERIORS + DESIGN, VANITY FAIR, SELF, DOMAINE, REFINERY29 AND LUCKY.
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Press plan development • Development of key messaging • Identification and training of company spokespeople • Creation, management and distribution of press materials (press kits, fact sheets, press releases, biographies and media alerts) • Media list identification and relationship building • Media relations (print, online, broadcast, deskside appointments and press tours) • New product launches • Initiation and management of strategic partnerships • Planning and execution of media events
Social media plan development • Integration of social media with public relations and marketing activities • Establishment and design of key channels (Facebook, Twitter, Pinterest, Google+ and Instagram) • Development of brand voice • Creation of monthly content calendars, contests, sweepstakes and giveaways • Implementation of social media content
Brand positioning and strategy • Brand alignment and strategic partnerships • Brand identity consultation (logo, website design, copywriting, and print and electronic materials) • Planning and execution of events
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